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Royal De Versailles Jewellers
Digital Marketing SpecialistRoyal De Versailles Jewellers • Toronto, ON, CA
Digital Marketing Specialist

Digital Marketing Specialist

Royal De Versailles Jewellers • Toronto, ON, CA
30+ days ago
Job type
  • Full-time
Job description

Digital:

  • E-Commerce Experience
  • Create and update the Digital Marketing Calendar
  • Content Management Experience
  • Lead the strategy and creation of paid social media ads (including FB, Instagram, Pinterest, Google Ads and Yelp)
  • Monitor and optimize performance of Paid advertising campaigns
  • Reporting of paid media tracking and analytics providing commentary on performance and recommended action plans in a timely manner
  • Identify strategic brand partnerships & activities to help improve RDV’s presence in digital space.
  • Work with the social media strategist to monitor social networks for customer care issues and ensure voice of RDV is communicated throughout all digital activities
  • Responsible for ongoing governance of website content for accuracy and facilitating update requests to ensure content and resources are kept up to date.
  • Experience or interest in designing an Ecommerce website experience and seamless customer journey to deliver valuable content
  • Experience in managing a content management system (CMS) and creating landing pages
  • Prior experience in creating and managing Email marketing campaigns through Mailchimp/ Marketo.
  • Think outside the box and proactively introduce new ideas or suggestions to improve processes

Billing and Accounting:

  • Assist the accounting department in collecting payments as well as approving invoices for media payments
  • Create and manage the monthly budgeting reports, identify areas of improvement

Skills

  • Strong written and verbal communication skills
  • Leadership
  • Analytical thinking
  • Organization and Time Management Skills
  • Ability to work strategically and meet tight deadlines
  • Understand how to target customers and prospects with email marketing
  • Use marketing analytics tools to analyze the success of digital marketing efforts
  • Solid understanding of web metrics, digital analytics, with the ability to generate, analyze and interpret data
  • Follows social media, YouTube and industry news & trends,
  • Genuine interest / early adopter of digital technology & innovation
  • Knowledge of social media for business and influencer marketing tactics,
  • CMS, website design knowledge and Mailchimp
  • SEO & SEM
  • Backend website knowledge and configuration
  • Proven experience delivering a variety of digital assets, including rich media online ads, micro sites, and social media applications
  • Networking, creativity, eye for design and luxury
  • Identify partnership opportunities (paid and earned)
  • Able to curate and deliver high impact photoshoots and editorial content for RDV
  • Be the face of RDV in representing the brand at events and photoshoots
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Digital Marketing Specialist • Toronto, ON, CA

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