Associate Marketing Manager

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Role Overview

Description The Associate Marketing Manager will be responsible for supporting and helping to execute marketing strategies for the Canadian market. Specifically, the individual will collaborate with the channel leads to execute Go‑To‑Market strategies and tactics that strengthen our brand and product adoption.

The person must be customer‑centric, a self‑starter with proven ability to execute and work independently. They must work effectively cross‑functionally with sales, product management, clinical education, legal and external partners.

Responsibilities

• In collaboration with the Channel marketing leads, implement go‑to‑market strategies and commercial marketing efforts to expand market share and pursue growth targets.
• In collaboration with the Channel marketing leads, create & execute product launch plans.
• Lead digital & email communication to customers, including creation, localization and translation.
• Manage a range of projects that support our strategic and tactical efforts including the localization and translation of customer‑facing marketing materials (brochures, emails, web pages, trade advertising, etc.).
• Conduct campaign reporting and analysis that evaluates campaign/communication performance, response rates, registrations, and all campaign variables.
• Plan and execute key dental conferences.
• Collaborate with cross‑functional teams to execute on projects, programs, and campaigns.
• Develop and maintain relationships with external agencies/vendors and stakeholders across the NA organization, including sales, marketing, finance, and operations.
• Other responsibilities, projects and duties may be assigned as required.

Qualifications

• 4+ years of marketing or related experience, dental or medical device marketing preferred.
• Prior experience in medical/dental marketing or sales preferred.
• BSc or BA required.
• Digital marketing experience an asset.
• Customer‑oriented with a passion for delivering results and an ability to inspire the same for their team.
• Excellent writing, presentation and communication skills.
• A demonstrated proficiency in the use of Project Management Software, MS Word, MS Excel, PowerPoint.
• Demonstrated ability to identify customer needs and create solutions to meet those data‑driven needs.
• Effective communication skills (written, oral, & presentation).
• Strong analytical skills.
• Ability to work cross‑functionally with individuals in an organization and understand their needs/motivations and manage complex cross‑functional projects.
• Self‑motivated problem‑solver and thought‑leader with strong strategic and thinking skills; a positive winning attitude, with the ability to maintain composure in stressful and uncertain situations.
• Ability to travel up to 15%.
• Legally entitled to work in Canada.

Important Notes

This posting is for an existing vacancy within our organization. Canadian work experience is not required for this position. We welcome applicants from all backgrounds.

Please note that artificial intelligence (AI) may be used in the screening and assessment of applications for this role.

Pay Transparency

Base salary ranges are the expected pay range for this position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members.

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Equal Opportunity Statement

Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.

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