CRM Campaign Manager

Company description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations. The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Overview

As a Campaign Manager for a large scale business, you will be part of the primary engine for high-volume campaign execution. You will support a lean marketing team by transforming campaign strategies into high-performing technical assets. This role is highly operational and requires a deep understanding of Marketo’s program architecture, segmentation and targeting, and asset creation.

Responsibilities

• Campaign Execution & Program Management
  • End-to-End Build: Build and execute Marketo Engagement and Email Programs.
  • Tokenization: Utilize and maintain program-level tokens to ensure scalability and reduce manual errors across large-scale campaigns.
  • Segmentation: Build and manage Smart Lists and Segmentations based on B2B criteria (e.g., industry, job function, tax‑exempt status, or customer lifecycle stage).
  • A/B Testing: Execute A/B testing on subject lines, content, and CTA placement to optimize engagement and conversion metrics.
• Landing Page & Form Development
  • Asset Creation: Deploy responsive landing pages and forms within Marketo that align with the client's Business brand standards.
  • Lead Capture: Configure form logic (progressive profiling, hidden fields) to ensure quality data capture.
  • Gated Content: Set up "Listen" and "Fulfillment" flows for whitepapers, webinars, and other lead‑generation assets.
• Quality Assurance (QA) & Testing
  • Device Testing: Conduct thorough rendering tests using Litmus to ensure a consistent experience across all devices and email clients.
  • Link & Flow Validation: Verify all tracking parameters (UTMs), links, and back‑end flow actions (e.g., scoring, alerts, and field updates) are functioning correctly before deployment.
  • Approval Management: Manage the internal feedback loop, making real‑time edits to assets based on stakeholder feedback.
• Technical Support
  • Documentation: Maintain clear documentation of program templates and standard operating procedures (SOPs) for the Walmart Business team.
• Reporting & Insights
  • Performance Tracking: Pull and format standard email performance reports (Open, Click, Delivery, Unsubscribe rates) for cadenced team reviews.

Qualifications

Required Qualifications

• Marketo Expertise: 3+ years of hands‑on experience in Marketo; Marketo Certified Expert (MCE).
• Technical Literacy: Basic knowledge of HTML/CSS for minor troubleshooting in email and landing page templates. Experience with Velocity Script is a plus.
• Detail Oriented: An obsession with QA; you are someone who checks every link and every flow twice.
• Ability to build moderate‑to‑complex campaigns.
• B2B Experience: Familiarity with the B2B buyer’s journey and how it differs from traditional B2C marketing.
• Tool Stack: Airtable, Slack, Confluence, Looker, Marketo Reporting and Analytics.
• Project Management experience.
• Able to support basic reporting and analytics needs.

Additional information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.

Salary

Transparency matters to us. The salary range for this position is $80,000-$90,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human‑first approach, where your experience and potential are recognized by people.

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