Digital Messaging Manager

Overview

Reporting to the Director, Marketing Technology, the candidate will lead a team of subject matter experts to ensure end-to-end delivery of email communication to Wealth Management clients and advisors. The candidate will help implement Salesforce Marketing Cloud technologies within Wealth Management at RBC, working with internal stakeholders to ensure the successful adoption and execution of the platform.

Working with marketing partners in different areas of Wealth Management, you will optimize email creative, suggest improvements and act on opportunities to enhance the overall email programme by ensuring the enablement and delivery of dynamic, automated and personalized messages to advisors and clients. The ideal candidate will have strong hands-on HTML coding skills and experience in Salesforce Marketing Cloud, coupled with a deep understanding and interest in the quirks and limitations of email environments.

The successful candidate will maintain a campaign calendar and work with internal stakeholders to gather requirements, develop templates, filter audiences and deploy messages within the Salesforce Marketing Cloud ecosystem. The role requires an understanding of marketing automation best practices including CASL laws, Journey Builder and Cloud Pages.

Responsibilities

• Own end to end email campaign process including deployment – coding html emails – traffic management of intake tasks to junior employees
• Establish a comprehensive email campaign calendar that consolidates schedules across various lines of business, ensuring a holistic view of resource allocation and enabling efficient processing of intake requests for direct reports.
• Segment audiences in data extensions using AMPscript
• Build and execute Journey Builder activities and associated automations in coordination with other senior team members and developers
• Maintain reporting metrics and dashboards
• Troubleshoot ad-hoc deliverability issues
• Provide direct reports with skill and career building support
• Maintain project management platforms such as JIRA or Wrike to organize tasks, deadlines, and priorities, enabling streamlined collaboration among multiple stakeholders and direct reports in various time zones.

Skills

Must-have

Nice to have

What’s in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

Job Skills

A / B Testing, Communication, Content Marketing, Detail-Oriented, Digital Marketing, Digital Marketing Platforms, Effectiveness Measurement, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Website Analytics

Additional Job Details

Note : Applications will be accepted until 11 : 59 PM on the day prior to the application deadline date above.

Inclusion and Equal Opportunity Employment : At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.

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