Digital Performance Manager // Paid Media Manager

About The Role

As the Manager of Performance Media, you will spearhead the strategy and execution of paid and emerging media initiatives to maximize ROI and optimize conversions. Leading a team of 10-15 professionals, you will focus on strategic, data-driven thinking and pragmatic decision-making to drive digital growth and achieve business objectives. You aspire to make a significant impact on the growth department, enjoy mentoring team members, and are unafraid to think outside the box to evolve our working methods.

What You’ll Do Here

• Lead the development and execution of innovative growth paid media strategies while adapting to a rapidly evolving ecosystem.
• Create a robust and diverse media mix to support a comprehensive, full-funnel marketing strategy.
• Partner with cross-functional teams, including Marketing AI Modeling team, to enhance sales forecasting and refine the Cost of Acquisition and ROI by channel.
• Inspire, mentor, and develop a high-performing Paid Media team, fostering analytical and technical excellence while cultivating leadership skills.
• Use data analytics to uncover market trends, guide strategic decisions, and implement advanced A/B testing for optimized campaign performance.
• Continue evolving our in-house SEM program with cutting-edge strategies.
• Continuously assess the balance between in-house capabilities and external partnerships for strategic benefit.
• Regularly report on performance, strategic progress, and opportunities to senior executives to enhance visibility and a shared understanding of goals.
• Serve as an ambassador for Intact’s media successes in external forums and maintain strong relationships with media agencies and vendors.

What You Have

• Bachelor's degree in Marketing, Business Administration, or related field, or equivalent combination of education and experience.
• Proven expertise in digital and paid media strategy, with robust analytical skills and the ability to craft high-performing media campaigns.
• Demonstrated success in leadership through developing and mentoring marketing professionals, fostering a culture of innovation and strategic thinking.
• Strong experience in managing media budgets and optimizing the media mix for superior cost efficiency and effectiveness.
• A goal-oriented and creative mindset that leverages data-driven decision-making to drive results.
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.

What We Offer

• A hybrid work model providing the balance between working from home and meaningful in-person interactions.
• A financial rewards program that recognizes your success
• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
• An extensive flex pension and benefits package, with access to virtual healthcare
• Flexible work arrangements
• Possibility to purchase up to 5 extra days off per year
• An annual wellness account that promotes an active and healthy lifestyle
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• A dynamic workplace learning ecosystem with learning journeys, interactive online content, and inspiring programs
• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
• Inspiring leaders and colleagues who will lift you up and help you grow
• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

Equal Opportunity

We are an equal opportunity employer. At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives. We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community. As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today. We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request. If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. Learn more about our recruitment process and your candidate journey here. If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.

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