Product Marketing Manager

Amilia is transforming the recreation and activities market with its innovative, purpose-built SaaS platform. Designed for municipalities, community centers, nonprofits, businesses, and recreation organizations, Amilia SmartRec streamlines operations, optimizes facility management, and simplifies program and membership management.

Since 2009, Amilia has been on a mission to revolutionize how communities connect and participate in activities. By combining cutting-edge technology with deep industry expertise, the software empowers organizations to manage registrations, memberships, facilities, and finances more efficiently while enhancing community engagement.

Over 1,500 organizations across 6,600 locations in North America rely on Amilia to serve 4.5 million participants and process $750M in transactions annually.

Caring is at the core of Amilia’s culture: for customers, tailored products, and colleagues alike. Driven by an entrepreneurial spirit and a passion for innovation, this mindset shapes everything we do.

What you can expect:

At Amilia, we build tech that powers recreation and community organizations — and we’re growing. We’re looking for a Product Marketing Manager to help us shape the narrative of our platform, drive adoption, and bring measurable value to our clients.

You’ll lead the go-to-market strategy and messaging for key modules, collaborating with product, sales, customer success, and marketing teams. You’ll connect deeply with customers through interviews and advisory groups, translate insights into compelling stories, and ensure every launch is impactful.

You’re a builder, a communicator, and a collaborator who loves turning customer pain points into product opportunity — and then telling that story in a way that lands.

You will be responsible for:

Go-to-Market Strategy & Execution

• Own positioning and messaging for core product areas, grounded in real customer pain points

• Partner with Product Design and Marketing to "show" the value of the product

• Plan and execute multi-channel launches (emails, in-product, social, decks, webinars, etc.)

• Enable Sales and CS with messaging, competitive intel, and objection handling tools

• Track the competition and highlight Amilia’s differentiators

Customer Insights

• Conduct interviews, research, and advisory groups to capture customer needs and feedback

• Analyze product usage and translate insights into improved messaging and retention strategies

• Build customer-facing materials that speak directly to real use cases and user personas

Product Collaboration

• Work with Product Managers to validate and influence the roadmap with buyer and user insights

• Support product discovery and beta phases with advisory group input

• Help align product capabilities with GTM strategies and ensure clear internal communication

What we want from you:

• 6+ years in Product Marketing, ideally in a SaaS or sales-led tech environment

• Track record of successful GTM launches and cross-functional collaboration

• Strong communicator with the ability to simplify and synthesize complex ideas into punchy messaging

• Comfortable with enterprise customers — from interviews to advisory groups

• Data-savvy and able to turn data into actionable insights

• Bachelor's degree in Marketing, Business, or related field

• Experience with accounting software is a plus

• Experience in marketing technology partners (Ecosystem) is a plus

• French fluency is an asset

What you will get from us:

• A competitive and progressive salary;

• A group RRSP employer contribution up to 5%;

• A group insurance for you and your family as well as an Employee Assistance Program (EAP) and telemedicine;

• A $750 wellness allowance per year;

• The possibility of working in the office or at home, and up to 3 months abroad per year *conditions apply;

• A strong work-life balance: flexible hours, 4 weeks' vacation and 8 sick days yearly, and year-round mini-Fridays;

• Skill development opportunities through engaging workshops, communities of practice, trainings, access to Udemy and opportunities to attend conferences;

• Companywide and team bonding activities to connect with your peers throughout the year and social activities to connect with your peers;

• Weekly Bootcamp and Pilates classes for Amilians;

• 25% discount on annual membership for STM and EXO;

• In-office snacks, including fresh fruit baskets, coffee, beverages, and free drinks.