Talent.com
theScore
Manager, Performance MarketingtheScore • Toronto, ON
Manager, Performance Marketing

Manager, Performance Marketing

theScore • Toronto, ON
30+ days ago
Job type
  • Full-time
Job description

is North America’s leading provider of integrated entertainment, sports content, and casino gaming experiences. From casinos and racetracks to online gaming, sports betting and entertainment content, we deliver the experiences people want, how and where they want them.

We’re always on the lookout for those who are passionate about creating and delivering cutting-edge online gaming and sports media products. Whether it’s through , Hollywood Casino, , or media app, we’re excited to push the boundaries of what’s possible. These state-of-the-art platforms are powered by proprietary in-house technology, a key component of PENN’s omnichannel gaming and entertainment strategy.

When you join PENN Entertainment’s digital team, you’ll not only work on these cutting-edge platforms through theScore and PENN Interactive, but you’ll also be part of a company that truly cares about your career growth. We’re committed to supporting you as you expand your skills and explore new opportunities.

With locations throughout North America, you can build a future at PENN Entertainment wherever you are. If you want to challenge conventions in gaming, media and entertainment, we want to talk to you.

About the Role & Team

We are seeking a Manager, Performance Marketing to lead our data-driven acquisition and performance strategies across iCasino and Online Sports Betting brands. This is a high-impact, role focused on maximizing media efficiency, scaling acquisition efforts, and driving measurable business growth across regulated markets in the and Canada.

About the Work

  • Develop strategies to segment and target new customers across our 5 products
  • Responsible for running CPI and CPA user acquisition campaigns within all major social platforms
  • Define audience strategies and make and align creative with audiences to maximize impact
  • Manage significant media spend across acquisition channels.
  • Provide thought leadership on best practice user acquisition and conversion tactics.
  • Working closely with the Marketing and acquisition team, you’ll work hand in hand with creative, product and analytics to drive acquisition of users for Penn’s products
  • Other duties as required.

About You

  • Bachelor’s degree, a focus on analytics or finance preferable.
  • 5+ years of experience building and managing digital campaigns at scale and responsible for significant media budgets on social platforms
  • Experience with attribution platforms and MMPs ( AppsFlyer, Branch, etc.)
  • Experience w/ mobile acquisition strategies and operational best practices, including custom audiences, lookalikes, etc.
  • Understand how to build proper account and campaign structures to optimize performance for specific ad platforms
  • Experience collaborating cross-functionally, working with designers and product teams.
  • Great attention to detail.
  • Ability to handle multiple accounts simultaneously.
  • Ability to work under pressure in a fast-paced environment.
  • Experience in Smartly preferred.

#LI-REMOTE

Candidates residing in Ontario requiring special accommodation can email

Create a job alert for this search

Manager, Performance Marketing • Toronto, ON

Similar jobs

Performance Marketing Manager

Chexy Co.Toronto, ON, CA
Full-time

At Chexy, we're reshaping the way money moves — making payments smarter, faster, and more rewarding.We started by being the first in Canada to let people pay their biggest and most painful bills wi... Show more

 • Promoted

Cross-Channel Performance Marketing Manager

OpendoorToronto, ON, CA
Full-time

Lead innovative performance marketing strategies at Opendoor.As a Senior Performance Marketing Manager, you will drive success across multi-channel campaigns and boost brand engagement while workin... Show more

 • Promoted

Performance Marketing Manager

AntlerToronto, Ontario, Canada
Full-time

Performance Marketing Manager 340 King Street East, Toronto, Ontario, Canada, M5A 1L3.Description At Chexy, we're reshaping the way money moves — making payments smarter, faster, and more rewarding... Show more

 • Promoted

Manager, Marketing Operations, Campaigns & Emails

MediumToronto, ON, CA
Full-time

Caseware is one of Canada's original Fintech companies, with over 30 years of experience leading the audit and accounting software industry for more than 500,000 users in 130 countries across 16 la... Show more

 • Promoted

E-commerce Revenue Performance Manager

Generac Power SystemsToronto, ON, CA
Full-time

Own e-commerce revenue performance as an E-commerce Revenue Performance Manager.Manage sales strategies and promotional initiatives while collaborating closely with cross-functional teams in a hybr... Show more

 • Promoted

Performance Marketing Lead

Kōv EssentialsToronto, ON, CA
Full-time +1

Get AI-powered advice on this job and more exclusive features.Performance Marketing Lead (Paid & Lifecycle).Primarily remote (GTA-based) with occasional in-person days at our Burlington studio.Kōv ... Show more

 • Promoted

Performance Marketing Manager

McFadyen DigitalToronto, ON, CA
Full-time

McFadyen Digital is the leading advisor and implementer of eCommerce Marketplace solutions.During 15 years of implementing marketplaces, we’ve built dozens of platforms that cumulatively generate b... Show more

 • Promoted

Account Manager – Performance Marketing

CBTW AmericasToronto, Ontario, Canada
Full-time

What We Do We are a global tech solutions company that believes.Collaboration Betters The World.Leveraging strategy, technology, and design, we partner with organizations worldwide to offer compreh... Show more

 • Promoted

Director, CRM & Performance Marketing

Inizio Partners CorpToronto, ON, CA
Full-time

Job Title: Director, CRM & Performance Marketing.Our client, a leading international sports league is seeking an experienced international marketing leader to play a key role in operating and scali... Show more

 • Promoted

Performance Marketing Manager

Venn (formerly Vault)Toronto, Ontario, Canada
Full-time

Venn is the fastest-growing B2B fintech in Canada.We're on a mission to transform business banking for Canadian entrepreneurs and are looking to hire A-players interested in disrupting traditional ... Show more

 • Promoted

Dynamic Performance Marketing Manager for B2B Growth Strategies

Absorb SoftwareToronto, Ontario, Canada
Full-time

Elevate your career as a Performance Marketing Manager, focusing on high-impact paid search strategies in a supportive, remote-first environment.Drive growth through strategic innovation and data-d... Show more

 • Promoted

Digital Performance Marketing Manager

StackAdaptToronto, Ontario, Canada
Full-time

Lead digital performance initiatives as a Marketing Manager focused on paid social.Enhance engagement and drive conversions through innovative strategies on platforms like Meta and TikTok.As a vita... Show more

 • Promoted

Performance Market Manager

Lorex TechnologyMarkham, York Region, CA
Full-time

For 34 years, Lorex has been creating security systems designed to protect your home and business.Founded and headquartered in Canada, we’ve grown to become leaders in DIY (Do It Yourself) security... Show more

 • Promoted

Senior Manager, Performance Marketing & Campaigns

ShopThingToronto
Full-time

ShopThing is a premium, influencer-led live shopping marketplace powered by video.We connect global distributors, top-tier creators, and a highly engaged community of over half a million customers ... Show more

 • Promoted

Performance Marketing Manager

VennToronto
Full-time

Venn is the fastest-growing B2B fintech in Canada.We're on a mission to transform business banking for Canadian entrepreneurs and are looking to hire A-players interested in disrupting traditional ... Show more

 • Promoted

Director of Marketing - theconfidental

theconfidentalnewmarket, on, ca
Full-time

Location: Hybrid (Western Canada) or Remote (Ontario).This role exists to help our company grow by turning thoughtful marketing into real demand, credibility, and momentum in the market.You will le... Show more

 • Promoted

Performance Campaign Manager

Havas Media NetworkToronto, ON, CA
Full-time

The Campaign Manager is a subject matter expert within the Performance team responsible for overseeing the end-to-end execution of paid Search, social and programmatic campaigns, ensuring optimal p... Show more

 • Promoted

Performance Marketing Manager

StackAdaptToronto, Ontario, Canada
Full-time

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision.With 465 billion automated optimizations per second, the AI‑powered Stack... Show more

 • Promoted

Performance Marketing Manager

Absorb SoftwareToronto, Ontario, Canada
Full-time

The Marketing team is poised for unprecedented growth and opportunity.We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us... Show more

 • Promoted

Director of Marketing - richmond hill

theconfidentalrichmond hill, on, ca
Full-time

Location: Hybrid (Western Canada) or Remote (Ontario).This role exists to help our company grow by turning thoughtful marketing into real demand, credibility, and momentum in the market.You will le... Show more