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International Financial Group
UX Content Writer – MarketingInternational Financial Group • Toronto, Ontario
UX Content Writer – Marketing

UX Content Writer – Marketing

International Financial Group • Toronto, Ontario
30+ days ago
Salary
CA$40.00 hourly
Job type
  • Temporary
Job description
Our client, a Top 5 bank in Canada is looking to hire a UX Content Writer - Marketing for an initial 6 Months contract with a high possibility of extension and conversion. This role is 2-3 days a week in the office in downtown Toronto.
Job responsibilities:
Content Writing & Copy Development
  • Craft high-impact UX content for mass marketing offer splash pages, ads, and emails.
  • Develop detailed copy decks for:
  • Homepage & product pages
  • Online Banking (OLB) spaces
  • Headless ad spaces in OLB
  • Mobile app & mobile web
  • Digital application pages
  • Net new splash pages
  • A/B test ads and splash pages
  • Personalized direct offers & Braze in-app messages
  • Email campaigns, Google paid search ads, mobile spotlight stories, carousels, TOO & MTO ads
Content Governance & Compliance
  • Ensure all content aligns with banks brand voice and follows the editorial style guide.
  • Document precise technical elements in copy decks for development and quality assurance teams.
  • Adhere to WCAG accessibility standards to ensure content is inclusive and compliant.
  • Collaborate with legal and compliance teams to navigate regulatory content requirements.
Collaboration & Workflow Management
  • Work within an Agile pod and contribute to scrum/Kanban workflows.
  • Use JIRA & Confluence to track tasks and collaborate with cross-functional teams.
  • Provide content recommendations based on UX best practices and optimization strategies.
  • Participate in A/B testing and iterate content based on performance insights.

Must-Have Skills:
  • 3-5+ years of UX content writing experience focused on websites and email marketing (not blogs/social media).
  • Strong ability to document technical elements within a structured copy deck.
  • Proficiency in MS Office 365, JIRA, and Confluence.
  • Working knowledge of WCAG accessibility standards.
  • Basic understanding of SEO, legal review processes, Agile workflows, development, and QA processes.

Nice to Have:
  • Experience with Adobe Experience Manager (AEM).
  • Understanding of UX design principles for enhanced content usability.
  • Familiarity with Figma or similar graphic design tools.
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UX Content Writer – Marketing • Toronto, Ontario

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