Job Description:
Our mission is to We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms.
Our team is looking for a strong B2B marketer to join us and manage social media campaigns for our growing B2B media practice.
About us:dentsu B2B is a specialized, award-winning B2B group within dentsu. We have 20+ years of B2B heritage. You’ll join over 1,000 integrated B2B specialists from across the globe to develop bespoke B2B solutions and partnership. Our unique point of view on B2B is The Superpowers Index, an annual survey of B2B buyer behaviour.
About you:Great campaign execution is your specialty with creativity mixed in andyou enjoy supporting your team the sales team. You always look for new ways to innovate our social media efforts.
We are looking for a self-motivated, highly detail oriented, and creative thinker. Someonewho is proficient in taking a campaign idea and leading it through the planning, executing, and measuringphases to create memorable and impactful B2B marketing. This is a highly collaborative and visible position, so good communication and interpersonal skillsarea must. While the responsibility will be the US market, collaboration and cooperation with the Canadian team will be required.This role reports to the Director of Platforms and Performance.
Responsibilities:
Create, manage, execute, and measuresocial campaignsto achieve brand awareness and/or lead generation
Lead efforts to create a holistic campaigns measurement strategy to track marketing campaigns success and communicate results to stakeholders
Oversee social media strategy and execution including paid campaigns (LinkedIn. Meta, etc.)
Collaborate with clients and colleaguesto create campaigns and/or events that promote services/products
Work in conjunction with creative teams to create collateral to complement campaigns
Manage a subsection of the overall media budget
Ensureeffective communication strategies with colleagues and clients
Perform additional functions and administrative tasks as required for media activation
Qualifications & Experience
5+ years of social/digital campaign planning experience
Bachelor’s degree in Marketing, Communications, Public Relations, or equivalent combination of education, training and/or experience
Creative thinking as applied to B2B marketing campaigns and events
Exceptional written and verbal communication skills
Ability to manage multiple projects simultaneously
Meticulous attention to detail and excellent organizational skills
Ability to collaborate with different teams and job levels to accomplish responsibilities
Thorough knowledge of Microsoft Office, especially Outlook, Word, PowerPoint, and Excel
Salesforce.com, Google Analytics, LinkedIn Marketing,Meta, and marketing automation software experience preferred
Additional information
The salary range for this position is $85k-$95k. Actual salary within the salary range will be based on a variety of factors including relevant experience, knowledge, and skills. A range of medical, dental, RRSP, paid time off, and/or other benefits also are available to all permanent employees.
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Manager, B2B Social • Toronto
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