Director, Data Intelligence

The same philosophy of personal attention that distinguishes Yorkville Education Company as a leading provider of post-secondary education makes us an exceptional place to work. We are a progressive and modern institution, responding to the needs of current and future students and implementing the best technology solutions to empower our work. We prioritize diversity, open doors to those often overlooked, welcome new Canadians, and provide pathways to successful careers.

Yorkville Education Company (which manages both Yorkville University and the Toronto Film School) began with a simple idea in 2004: offer flexible, rigorous, and career-focused degrees on campus and online to people who are on a purposeful path. With campuses in Ontario, British Columbia and New Brunswick, we equip our graduates with the professional knowledge, skills and designations that employers value.

Focused on providing a transformative, accessible and flexible higher education environment, our teams, from the President to the newest staff member, share a passion for learning, teaching, and growing as individuals and as teams. We nurture an inclusive, supportive, and genuinely kind work environment at our three campus locations and remotely.

If you want to shine a light on academic excellence, be empowered to make an impact on the transformation of the Canadian post-secondary education landscape, and work collaboratively beyond levels, join us.

Who we need

Reporting to Vice President, Student Recruitment, we are looking for a Director, Data Intelligence. You will innovate, implement and champion sales optimization strategies and tactics that position Yorkville Education Centre as the top choice for students seeking personal and professional transformation through higher education. Your work will directly contribute to the achievement of Student Recruitment start targets. Your goal is to empower Sales with data-driven insights to convert leads.

What's in it for you

Impact and influence . We have doubled in size in the last three years, and we want to do it again. You want to play an essential role in our success as part of a cross-functional team. You want to build trusting relationships with leaders and create data-driven, cost-effective recommendations to increase our ability to attract domestic and international students. In this role, you will collaborate and work towards a unified goal of focusing our sales efforts in impactful ways, guiding their decision-making process, and optimizing results. This is a seat at the table influencing the success of our student recruitment and the rate at which we scale; you will contribute to our organizational priorities. As we grow, so too will your career opportunities here.

What you will do:

• Operationalize a data-based Student Recruitment strategy. You will collaborate with stakeholders and data stewards to capture, analyze, and synthesize reliable data to guide the achievement of sales optimization. You will implement standardized data entry protocol and procedures to ensure the highest standards of data integrity and quality are maintained in the CRM.
• Analyze and present. You will rigorously assess the Student Recruitment pipeline data and build digestible dashboards and reports demonstrating opportunities for improved lead conversion and areas of concern that require attention. You will analyze student acquisition costs and present data-informed recommendations to reduce costs without jeopardizing service quality.

What you bring:

• The education. You have a Bachelor's degree or diploma in Data Sciences, Statistics, Engineering, Business, or a related field.
• The experience. You may be currently in a Business Analytics, Sales Analytics, Data Analytics, or Sales enablement and optimization role. You have:
  • 3+ years of mining, analyzing, synthesizing, and presenting data from CRMs and data analytics platforms, preferably Salesforce, Tableau and Looker.
  • 2+years constructing and deconstructing data sets, and applying data insights to operationalize sales optimization projects effectively.
• The sales cycle and market knowledge. You have a clear understanding of the sales function, cycle, and funnel management. You can proactively identify opportunities for sales optimization and threats. You are enthusiastic about designing recommendations and can simplify and present complex data for stakeholders to support strategic decisions.
• The project management. You take ownership of your work and seek new opportunities for making an impact. You thrive in a fast-paced, deadline-driven environment, balancing autonomy and independence with executive collaboration and cross-functional teamwork. You can plan initiatives from concept to completion, managing budgets, variables and resources.
• The interpersonal skills. You have effective and flexible communication skills, with experience building presentations, reports, and documentation to demonstrate data insights and creating processes to execute recommendations. You can influence without authority, manage conflict, and nurture trusting relationships at any level. You respect and appreciate diverse experiences and opinions. You are comfortable using a range of communication tools.

What does the best of all worlds mean at Yorkville Education?

• An atmosphere that successfully blends an entrepreneurial culture with education. We value innovation and continuously look towards expanding our programming, working with the latest research, tools, and solutions. As a private school with government approval of our offerings, we have the opportunity to do more, stay current, and be future-forward.
• The chance to accelerate your career and disrupt education by responding to the needs you see and purposefully challenging the status quo. Everything we do here is about delighting and engaging our employees - and ultimately our students- from mentorship to teaching, from creative outlets to analytical ones.
• A place where all individuals feel welcomed in the academic and workplace environments and can bring their authentic selves to the educational and work spheres. We celebrate the full range of human diversity, and we acknowledge that equal access to opportunities and services may require the removal of barriers that equity-seeking communities experience in trying to obtain this access.
• The opportunity to grow with access to free courses, certifications, and programs - right up to our Doctorate offerings.
• An appreciation for the insights and skills you bring to work with a competitive salary and comprehensive benefits, including a wide breadth of wellness services, and a work-life balance.

Join us

We welcome and appreciate candidates with a range of backgrounds and experiences. If you have 70% of the qualifications we are looking for, express your interest now.

Diversity, equity and inclusion are a critical component of life at Yorkville Education Company and we are committed to making these values an integral part of our culture. We encourage applications from all qualified applicants, including women, persons with disabilities, Black, Indigenous, and People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community, and other equity-seeking groups.

Yorkville University is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act ('AODA'). If you require accommodation for disability, please notify Human Resources at 1-866- 467-0661 ext. 1236.