Manager, Marketing Insights and Delivery

Transforming Data into Strategic Insight and Impact

CPA Ontario is currently in search of a Manager, Marketing Insights and Delivery who will play a pivotal role in optimizing marketing performance, driving student lead generation, increasing education enrollments and strengthening member engagement.

The Manager, Marketing Insights and Delivery collaborates with Marketing, BI, IT and supported business units to develop performance metrics, dashboards and reporting solutions that inform strategic decisions and empower stakeholders to make timely, data-driven choices. Leveraging tools such as Databricks, Azure and Power BI, this role transforms complex data into actionable insights that shape marketing strategy and operational performance.

What You’ll Be Doing:

Delivering strategic insights by transforming complex data from multiple sources into clear, actionable marketing recommendations that optimize campaigns, improve operational efficiency and drive measurable business impact.

Expanding and evolving key performance indicators, automated reporting and dynamic dashboards to strengthen situational awareness and empower stakeholders across the organization to make informed decisions.

Translating insights into compelling data narratives tailored to diverse audiences, ensuring alignment on key findings and influencing the evolution of marketing strategies and business operations.

Developing scalable reporting solutions that support budgeting, forecasting and performance improvement while strengthening governance and campaign execution efficiency.

Collaborating cross-functionally with Marketing, BI, IT and supported business units to streamline processes, enhance data accessibility and ensure insights translate into action.

Who You Are:

A post-secondary graduate in a business or technical discipline with a minimum of 3 years of experience in marketing insights, business intelligence or customer analytics, and a demonstrated ability to translate complex data into strategic business value.

Advanced in SQL for extracting, transforming and analyzing large datasets, with experience building operational metrics and performance insights. Exposure to Databricks, Azure or similar cloud platforms, along with programming experience in Python or PySpark, is a strong asset.

Proficient in developing dashboards and data visualizations using tools such as Power BI, Tableau or MicroStrategy, with the ability to communicate insights clearly and effectively to diverse audiences.

Experienced in identifying meaningful key performance indicators and uncovering the drivers behind customer behaviour, enabling evidence-based decision-making and marketing performance optimization.

Known for thriving in ambiguity, fostering strong cross-functional partnerships and influencing stakeholders through compelling data storytelling, with a focus on governance, compliance and execution excellence.

Salary Range: The starting annual salary for this position is between $82,900 and $103,700 per annum, based on candidates’ qualifications, experience, and internal parity. Exceptions may be considered with further review.

What We Offer:

A fast-paced environment. Collaboration, innovation and passionate professionals are at our core. We relentlessly pursue what’s next to unlock the full potential of you and us together.

Hybrid work environment. As part of our Hybrid work culture, we include a portion of remote work within an overall approach that places a high value on in-office teamwork and collaboration.

Diversity and inclusion. We recognize the value in our differences and prioritize inclusivity to bring together the best talent to protect the public, advance the profession and enable CPAs to lead business and society forward.

Ongoing learning and career growth. We want your career to skyrocket. We support career advancement and professional development opportunities with learning investments to promote your future growth. Thrive with us.

Focus on your well-being. With industry leading benefits and wellness programs, including a healthy lifestyle allowance, mental health resources and more, we’re committed to your well-being.

Who We Are:

We protect the public. We advance the profession. We enable CPAs to lead business and society forward. We ensure that our over 105,000 members and over 19,000 students meet the highest standards of integrity and expertise. We help them stay ahead of global market trends and abreast of regulatory change. CPAs represent a globally recognized, premium designation. Our Chartered Professional Accountants are valued by organizations in all industries for their financial expertise, strategic thinking, management skills and leadership. We believe that success happens when both business and society benefit. For information on the profession visit: cpaontario.ca

We Appreciate Your Interest In CPA Ontario And This Position

At CPA Ontario, we are committed to building high-performance teams. Our selection process is thorough, and all candidate applications are reviewed. Should your qualifications and experience meet the requirements of this role, a member of our recruitment team will contact you. We encourage you to set up CPA Ontario job alerts for positions that align to your experience and career goals.