Search jobs > Toronto, ON > Senior manager media

Senior Manager, Media

Lyft
Toronto, Canada
$65K-$83K a year (estimated)
Full-time

At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Lyft's Marketing & Communications team is dedicated to building an iconic brand for the future while driving profitable growth today.

Our customer-obsessed approach ensures that we deliver brand love, loyalty, and exceptional value to both drivers and riders.

We are committed to doing the best work of our careers, fostering innovation, and delivering exceptional results that shape the future of transportation.

Lyft is looking for a data-driven, passionate, and collaborative Marketer to join our Marketing team as a Senior Manager, Media.

In this role, you will lead paid brand media efforts. You will manage the day to day of our brand media investments, collaborating cross-functionally across internal teams and our media agency and partners.

You will be responsible for supporting campaigns from brief through to execution, and for reporting out on results to the broader team.

This is a unique opportunity to join a team that is at the forefront of Lyft’s growing brand.

Responsibilities :

  • Develop and lead media strategy and planning across paid channels, with a focus on paid social, digital video, display, CTV, and DOOH
  • Manage the day to day of paid media campaigns including budget and agency management, cross-functional comms, and creative workflows
  • Coordinate with cross-functional partners across growth, brand, social, product marketing, program management, creative, science, and insights to bring our media plans to life
  • Partner with our media agency to develop and execute on strategic media plans that align with Lyft’s objectives
  • Develop audience targeting strategies across rider and driver campaigns, and work in Lyft’s audience management platform to build and send user lists to media partners
  • Own reporting for paid media campaigns, aggregating results across sources to deliver a narrative on performance
  • Build and run experiments to test the effectiveness of our channels, audiences, and tactics
  • Keep a pulse on industry and cultural trends that impact the media space in order to keep Lyft’s strategy smart and innovative

Experience :

  • 7+ years media experience, at an agency or in-house, including 2+ years managerial experience
  • Background working with traditional and digital media channels, with expertise in paid social and digital channels
  • Ability to allocate media investments and manage cross-channel media campaigns from planning to execution
  • Excellent project management skills, and willingness to roll up sleeves on a variety of tasks
  • Adept at building relationships with fellow marketers and external partners
  • Technical proficiency in common online technologies, including tracking and analytics platforms
  • Experimentation mindset with a proven track record of executing A / B tests, optimizing campaigns, and translating data into insights
  • Ability to problem solve in a fast-paced environment, and to adapt quickly to shifting priorities

Benefits :

  • Extended health and dental coverage options, along with life insurance and disability benefits
  • Mental health benefits
  • Family building benefits
  • Access to a Health Care Savings Account
  • In addition to provincial observed holidays, team members get 15 days paid time off, with an additional day for each year of service
  • 4 Floating Holidays each calendar year prorated based off of date of hire
  • 10 paid sick days per year regardless of province
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible

Lyft proudly pursues and hires a diverse workforce. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy.

Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process.

Please contact your recruiter now if you wish to make such a request.

This role will be in-office on a hybrid schedule Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day.

Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

30+ days ago
Related jobs
RBC - Royal Bank
Toronto, Ontario

The Senior Manager, Social Media Insights is a key enabler of communication strategy across RBC's Brand, Marketing, Communications and Citizenship (BMCC) group. Key contributor to the Media Relations + Social Insights (MR+SI) intelligence program whose primary responsibility is to uncover and report...

Omnicom Media Group
Toronto, Ontario

We are seeking an experienced and strategic-minded Senior Media Manager to lead and drive our media initiatives within the retail media landscape. As a key member of our marketing team, the Senior Media Manager will be responsible for developing and implementing comprehensive media strategies, optim...

Procter & Gamble
Toronto, Ontario

Media Manager will be accountable for identifying, building, and managing digital media capabilities and go to market strategies that continue to fuel media driven growth. P&G Canada's Brand Operations Team is a strong multi-functional team comprised of expert media leaders focused on building indus...

Keywords Studios
Toronto, Ontario
Remote

What are we looking for? Our Senior Social Media Manager has a knack for the following skills: . Assist with training and coaching of new and existing Community and Social Media Managers. You'll dive into performance data to make strategic recommendations, lead Paid Social Media efforts, and st...

Procter & Gamble
Toronto, Ontario

The Senior Media Manager will be accountable for identifying, building, and managing media capabilities and go to market strategies that continue to fuel media driven growth. P&G Canada's Brand Operations Team is a strong multi-functional team comprised of expert media leaders focused on building in...

Media.Monks
Toronto, Ontario

As the Senior Account Manager, you will serve as the team captain within the portfolio, driving projects forward by managing the internal team and acting as the liaison between clients and our teams. Intuit potential complications and issues, anticipate the needs of senior clients through informatio...

Autodesk
Toronto, Ontario

Do you have a passion for the media & entertainment industry? Are you ready to move into corporate strategy after a successful consulting career? Autodesk Entertainment & Media Solutions is looking for a Senior Business Strategy Manager; you will have experience in management consulting and experien...

Media.Monks
Toronto, Ontario

We’re on the search for an AI senior project manager to join our expanding team. Along with QA, lead all testing efforts and drive the remediation of defects encountered in AI implementations. Monks has provided a compensation range that represents its good faith estimate of what Media. ...

0000050007 Royal Bank of Canada
Toronto, Ontario

This role is all about professional relationship management and delivering top-tier financial advice in an end-to-end industry,throughout the value chain of content creation in the media industry, whose specialized approach aligns sales, products, risk policy, and market strategies to deliver soluti...

Weber Shandwick
Toronto, Ontario

Senior Manager - Earned Media. Senior Manager - Earned Media,. Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage. Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful i...