US Territory Sales Representative Patient Lifts & ICU Booms

As a US Territory Sales Representative, you will be selling Patient lifts and ICU Boom equipment to hospitals, long-term care homes, retirement homes, and medical equipment distributors within an assigned region of the United States. You will be responsible for developing new business as well as strengthening existing customer relationships. This position includes a base salary of $50,000-$60,000 plus commission, with the ability to earn a first-year OTE of $115,000 with other perks!

THE COMPANY & CULTURE

Founded in 1974, our client designs, manufactures, and markets 100% Canadian-made medical equipment with a broad product range for virtually every department in a healthcare facility. Their mission is to provide state-of-the-art products that help caregivers deliver the best patient outcomes. You’ll join a friendly, performance-driven, and fun team—ideal for an energetic salesperson who enjoys new business development.

THE LOCATION

• Location: Richmond Hill, ON (head office)
• Work model: During probation, on-site 5 days/week; after probation, hybrid with 2 WFH days and the remainder on-site or travelling.
• Travel: ~25% in the U.S.; must meet Canadian/U.S. travel requirements.

THE PRODUCT/SERVICE
Canadian-manufactured Patient Lifts and ICU Boom equipment.

THE POSITION
You will sell Patient Lifts and ICU Boom equipment within an assigned US region to drive new business and grow existing accounts. Call points include clinical, technical, and construction stakeholders such as nurses, clinic owners, biomedical and facilities engineers, architects, contractors, and medical equipment distributors.

PROSPECTIVE CUSTOMERS
Hospitals, long-term care homes, retirement homes, clinics, and medical equipment distributors. Stakeholders include clinical staff, nursing leadership, biomedical engineers, facilities engineers, clinic owners, architects, and contractors across both existing facilities and new construction projects (initial focus may include the Northeast US).

PRODUCT & SALES CYCLE
Average order value: varies by configuration and project scope
Typical sales cycle: approximately 12 weeks

TYPICAL DAY & DUTIES
• 60% prospecting and cold outreach (phone, email, LinkedIn)
• 40% discovery, presentations/demos, quoting, and closing
• Set appointments and build multi-level relationships within healthcare facilities
• Manage pipeline and forecasts; after-sale upselling where appropriate
• Promote custom healthcare solutions to contractors, facility owners, and clinical teams
• Account management for active customers; attend selected trade shows and industry events

COMPENSATION & BENEFITS
Base salary: $50,000–$60,000 (based on experience)
Commissions: uncapped, with bonuses
First-year OTE: $115,000+
Top performers: $200,000+
Benefits & tools: health benefits, laptop, cell phone, travel expenses paid

SUPPORT & TRAINING
On-the-job product and market training
Ongoing mentorship and coaching from sales leadership

PREFERRED EXPERIENCE & BACKGROUND
• 1–3 years of inside or outside B2B sales (industry experience not required)
• Canadian resident with a valid passport to travel to the US as required
• Valid driver’s license and reliable vehicle
• Hunter mindset, strong communication and presentation skills, comfortable with multi-stakeholder sales

EDUCATION
Post-secondary education or equivalent professional experience.

TECHNICAL SKILLS
MS Office; strong presentation and virtual meeting skills; Google/search proficiency. Familiarity with clinic or healthcare software is an asset.

WHY YOU SHOULD APPLY
• You want to represent high-quality, Canadian-made solutions with a company that values honesty
• You’re seeking stability plus clear advancement opportunities
• You thrive in a dynamic environment where strong performers earn above-average income