Sales Performance Manager
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Pay Range
Base pay range : CA$115,000.00 / yr – CA$130,000.00 / yr (actual pay based on skills and experience).
Summary
Working in strong collaboration with the Branch Managers, the Sales Performance Manager coaches Sales Representatives’ performance. Responsible for driving profitable growth and ensuring best practices in the field, confirming that employee activity and work processes support company sales objectives and targets.
Direct Reports : None
Indirect Reports : Sales Representatives
Other Key Contacts
- RVPs
- Branch Managers
- Customers
- Vendors
- Leadership team peers : Marketing Manager, HR, Pricing Manager, Financial Analyst, Product Manager
Overview
As the Sales Performance Manager, you’re ready to take our Sales team to the next level. You bring a wealth of knowledge and understand what it takes to be successful in the field. You will create and implement formal processes, including call activity expectations, use of Salesforce, and proper route planning. At Gentek, we’re all about “plan your work, work your plan” and we trust you to embody this. Your focus is on coaching, mentoring, and developing sales teams to adopt effective habits, strengthen customer engagement techniques, consistently apply best practices, and fully utilize Salesforce in compliance with company expectations. You’ll work in close collaboration with RVPs and Branch Managers to identify training and performance needs, analyze performance behaviours, identify gaps, and foster a positive sales culture that enables sales professionals to achieve their goals and deliver sustainable business growth. You’ll also collaborate with Marketing and Vendors to establish go-to-market strategies to ensure customer retention and drive the company’s new business goals.
Responsibilities
Profitable Sales Growth / Business Strategy
Assist in establishing annual sales plans and targets by relaying competitive landscape factors, industry trends, and opportunities.Establish and maintain good working relationships with customers.Access, understand, and leverage data efficiently (Salesforce and BAP) to react to sales indicators and revise priorities with your team.Effectively communicate opportunities and challenges with your sales team and company leaders.Sales Operational Excellence
Understand and follow all laws, regulations, and internal policies related to sales processes and activities.Review and apply best practices for sales processes to establish constantly improving standards for performance.Use mastery of sales tools and data analysis to determine actions and priorities, leading by example and sharing these skills so that Salesforce and data analytics are fully entrenched in your team’s approach.Employee Performance Management & Development
Assist in ensuring alignment between sales targets and sales reps’ strategy and action.Work closely with Branch Managers to establish individual performance goals for reps related to sales priorities and skill development.Participate in the full recruitment cycle of new Sales Reps.Complete meaningful and timely employee evaluations in accordance with Gentek’s performance management program in collaboration with Branch Managers.Coach and enable Sales Reps by acting as a mentor and leader.Support OTR process with objective evaluations and employee development plans.Constant interaction with reps including detailed touch points, group meeting cadence, ride‑alongs for coaching / performance assessments, connectivity to field. Frequent travel is required.Qualifications
Educational / Experience / Skill
Track record of success : sales experience and results; deep knowledge and application of full sales cycle activities.Building products experience an asset.Proficient in use of Salesforce.Post‑secondary education – preferably business or management related.Computer proficiency – Microsoft Office, Excel, AS 400, PowerPoint.Strong leadership and excellent communication skills for internal and external contacts.Valid driver’s license and acceptable driving record.Behavioural / Mental / Physical Effort
High dominance, highly influential, low steadiness dispositions.Poise under pressure in fast‑paced environment.Mid‑stress level related to multitasking and management of escalated situations.Regular travel required for field presence.Dexterity and coordination required for computer use and vehicle operation.Aptitude
Reasoning and Judgement.Perceptual Speed.Numeracy.Seniority Level
Mid‑Senior level
Employment Type
Full‑time
Job Function
Sales and Business Development
Industries
Wholesale Building Materials
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