Manager, Digital Marketing

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company. Our hallmarks include a portfolio of iconic beverage brands—White Claw® Hard Seltzer, Dillon's Small Batch Distillers and Olé Cocktail Co.

The Role

The Digital Marketing Manager based in Toronto is responsible for supporting the Company Brand Marketing team with social media management, including websites and online communities such as Instagram. The Digital Marketing Manager will guide social media strategy, manage social agency relations, be accountable to key digital performance KPIs and provide exceptional customer service by responding to all consumer inquiries (email, telephone, social media).

What You'll Do:

• Develop a strong digital/social media strategy for Company Owned Ready-to-Drink (RTD) brands, working closely with the Brand Management team
• Manage all content creation/localization, formatting, posting, monitoring, reporting, and responding for social media properties.
• Impact influencer strategy, including presenting content briefs, providing content approvals and guidance to social support agencies
• Ongoing website and social media page management for Company Owned RTD Brands. This includes, creating social media content tied to our Events as well as on-site social media content creation
• Act as front-line consumer response for Company-Owned RTD brands (email, telephone, social media)
• Work with 3rd party media, creative and promotional agencies as required
• Cross functional support between different stakeholders teams

What You'll Bring:

• Minimum 3-5 years of marketing and social media experience, preferably at an agency
• Completed Bachelor degree in Business, Commerce or a related field
• Experience managing digital/social KPIs and optimizing performance
• Ability to communicate clearly and concisely, both orally and in writing. Operate with a strong sense of urgency to ensure issues are managed & priorities to ensure timely and accurate customer responses.
• Creative thinker with the ability to deliver ‘out of the box’ solutions
• Strong understanding of the Social Media Landscape and experience with Social Media Platforms (Instagram, Facebook, Tiktok)
• Experience in developing and managing digital content creation
• Strong interpersonal and communication skills, with the ability to work cross-functionally
• A detail-oriented, organized, and analytical team player who is eager to learn.
• Ability to set priorities and meet deadlines in a fast-paced and changing environment.
• Ability to create social media still and video assets. Experience with Adobe Photoshop, Adobe Illustrator, Canva, Capcut or video editing software would be an asset.

Why join us?

Mark Anthony Group is committed to hiring, engaging, and growing qualified, talented, and motivated team members at every level of our organization. We offer competitive compensation that recognizes individual and company performance. The typical hiring range for this position is $85,000 - $90,000 annually complemented by a bonus plan; the base pay is determined by market location and job-related knowledge, skills, experience, and education. As part of our Total Rewards program, we are also proud to offer:

• Company-matched RRSP contributions
• Extended health and dental benefits, and mental health plans with 24/7 access to a primary care physician via Lumino Health
• Maternity & Adoption Leave Top Up and Paid Secondary Caregiver Leave
• Paid time off
• An extensive offering of world leading learning and development programs to empower your career development – in-person and digital offerings with internationally renowned resources like Franklin Covey and Lumina.

Other perks include

• Located in a prime Toronto neighborhood (Liberty Village) (near transit)
• Hybrid work environment of 4-days a week in-office
• Commuter Allowance

We are growing a lasting legacy in the beverage alcohol industry, with people first. Apply now!

Mark Anthony Group is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in Canada. We thank all candidates for their interest in MAG and we will reach out to those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

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At Mark Anthony, we exist to Unearth the Extraordinary:

Our Purpose is not just a statement; it is a call to action that binds us together and ignites our passion for making a difference. It is the driving force behind why we do what we do every single day, connecting our global organization across all business units, roles, and locations. We are:

Best in Our Craft
We set the standard with a pursuit of excellence that can be found in everything from our products and processes to our plants and people.​

Ambitiously Curious
We stay curious, dreaming big and navigating the unknown with an enduring belief in better.​​

Made With Humility
We bring humility, authenticity, fun, and support to every collaboration and celebrate wins as a team.

Daringly Disruptive
We disrupt the status quo, moving fast to seize opportunities and acting scrappy ​to stay ahead of industry giants.​