Reserve Activation Manager - Retail
Overview
As a Reserve Activation Manager, you will be responsible for executing the reserve strategy at the account level, training, educating and engaging key off-premise decision makers on reserve brand features and benefits to accelerate the rate of sale in strategically important image accounts.
This position requires a true passion, strong brand knowledge and a flair for the Reserve portfolio.
Department : Trade Development
Reports To : Director Reserve Portfolio
Responsibilities
- Responsible for activating at a predefined set of key retail accounts
- Provide support for the evaluation and selection of key market accounts
- Recruit brand advocates among key store staff within selected accounts and build relationships with them
- Coordinate and execute consumer samplings and educational sessions with key retail stores
- Execute educational brand sessions for key account staff along with tastings
- Execute Spirit Consultation Sessions with key retail outlet staff
- Support in the planning and execution of promotional activities at select sponsorship events
- Work closely with the BBG sales team, ensuring strong communication of weekly schedule and activities, introducing sales representatives once an account has communicated interest in developing a sales relationship
- Create a public profile and presence through various social channels, elevating the image of reserve brands and key retail accounts
- Accountable for managing budgets, ensuring full spend is utilized to achieve goals
- Competitive reporting via BBG proprietary sales force automation tool
- Tracking and achieving assigned set of monthly KPIs
- Complete in-person and online brand and activation training within set timelines
- Other related duties as assigned
Qualifications
- Bachelor’s degree required
- 3+ sales years experience, with preference for history in the beer industry
- Deep understanding of various beer types and flavor profiles
- Demonstrated ability to manage significant marketing and promotional budgets
- Ability to manage multiple stakeholders, internal and external while building relationships
- Excellent communication skills : verbal, listening and written
- Strong organizational and multi-tasking capabilities
- Excellent promotional and analytical background
- Seek out new ideas, exhibit initiative and be proactive
- Demonstrated capability in training
- Knowledge of Liquor Board Regulations, market trends and competition
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