Responsibilities
- Execute and manage paid advertising campaigns across social media platforms and search engines, ensuring alignment with client objectives and performance goals.
- Monitor and optimize campaign performance by managing traffic tags and conducting regular data extraction, analysis, and pacing adjustments.
- Generate and deliver detailed post-campaign reports, analyzing metrics and providing actionable insights to clients for campaign improvement.
- Collaborate with Digital Media teams to develop and implement measurement action plans, optimizing campaigns based on performance data.
- Utilize web analytics tools (e.g., Google Analytics, Omniture) to assess website behavior and identify opportunities for site improvements.
- Conduct data analysis and create visualizations to support recommendations for campaign enhancements and overall media strategy.
- Monitor media performance (ROI analysis) and provide strategic insights, helping clients maximize the impact of their advertising investments.
- Contribute to the knowledge base by creating case studies, POVs, and summaries of industry conferences and seminars.
- Collaborate with technical and data partners to aggregate data and perform quality assurance (QA) tasks for campaign tracking.
Qualifications
0-2 years of experience in online media, campaign measurement, or a related industry (Marketing, Advertising, Finance, Consulting, etc.).Hands-on with performance media - not just academic exposure.Comfortable executing and optimizing campaigns across paid social and paid search (Meta / Instagram, Google Ads at a minimum).Strong analytical mindset and enjoys working with data to find insights, not just pull reports.Strong quantitative skills with experience in data collection, analysis, and interpretation.Proficiency in Microsoft Office, particularly Excel (data analysis and reporting).Excellent communication, organizational, and time-management skills.Nice to Have
Bachelor\'s Degree or higher in Marketing, Business, Economics, or related field.Familiarity with ad serving tools such as DV360, SA360, CM360, and Sizmek.Knowledge of online advertising strategies, buying, and performance metrics.Experience with web analytics platforms (e.g., Google Analytics, Omniture).Solid foundation in campaign execution, pacing, and optimization, including tagging and QA.Strong Excel skills (pivot tables, lookups, data cleaning, reporting) - this is critical.Experience using web analytics tools (Google Analytics preferred) to connect media performance to site behavior.Ability to translate performance data into clear, actionable insights, both internally and client-facing.Highly organized, proactive, and dependable with time management—someone who can juggle multiple campaigns without dropping details.Exposure to SQL and database management.Key Skills
Experience buying across self-serve Paid Social and Search platforms (Meta / Instagram, Google Ads, etc.)Curious and coachable, asks good questions and wants to understand the “why.”Clear communicator who can collaborate across media, data, and tech teams.A self-starter who takes ownership but knows when to flag risks early.Proactive, self-starter & team playerAnalytical, detail-oriented, and highly organizedImpeccable ability for time management and task prioritizationProficiency in the Microsoft Suite of applications (Excel, PPT)Why Join Us?
We are deeply committed to investing in the professional development of our team members, providing ample opportunities to expand skills, take on diverse challenges, and contribute to high-impact projects. Our passion for what we do drives us. Joining our team means being part of a culture and organization that prioritizes growth, innovation, and the pursuit of excellence...not to mention you would make some pretty cool new friends!
Havas also offers a comprehensive benefits program, which includes medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top-up, and paid time off.
Additional Information
This role represents an active vacancy at Havas. You will be joining a collaborative, growth-oriented environment where ideas are encouraged and career development is supported. The base salary range for this position is CAD $45,000.
Havas uses artificial intelligence-enabled tools to support certain aspects of the recruitment process. All hiring decisions are made by our recruiting and hiring teams.
No closed minds here – at Havas Canada, we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. We do not discriminate on the basis of race, color, religion, sex, national origins, age, sexual orientation, disability or any other characteristic protected by applicable laws. Selection decisions are solely based on job-related factors. If you require accommodation during the interview process, please let us know.
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