Marketing Specialist, Brand and Campaign, Interim

What you’ll do

Implement major brand campaigns (support to creation briefings, project management with external and internal partners, internal approval process and delivery)

Implement seasonal and one-off campaigns (internal creative briefings, production briefings, projects with external and internal partners, internal approval process and delivery)

Collaborate with the different channel managers to ensure the integrated deployment of campaigns across all touchpoints

Establish the campaign production schedule and ensure it’s flow, as well as plan team meetings for the progress of projects under your responsibility

Oversee the monitoring of internal and external approvals of all content under your responsibility, as well as the delivery process of campaigns

Manage the communication presentations of the integrated campaigns and their timely delivery on the internal communications platform

Develop the post-mortem presentations of the integrated campaigns and share them with various stakeholders to feed strategic thinking and success of future campaigns

Optimize the campaign creation process using the best practices for delivering multi-channel campaigns that meet the requirements of different platforms

Optimize the campaign production process so that they meet business objectives and respect brand images

Make ads for magazines, from briefing to delivery, according to the established standards

Participate in the annual strategic reflections concerning the major communication orientations of the brands

Participate in the analysis of direct and indirect competitors, as well as changes in consumer behavior

What you bring

Undergraduate degree in marketing or in communications

Minimum of five years experience in managing marketing campaigns

Understanding of traditional, digital, and social media marketing channels

Knowledge of the Microsoft Office suite (Word, Excel).

Advanced knowledge of e-commerce

Bilingualism, French and English, essential (oral and written)

Experience in the retail sector and knowledge of the fashion and sports industry (an asset)

Able to manage several projects of various sizes at once and to establish priorities

Possesses a strong sense of organization and an ability to develop interpersonal relationships

Possess strong communication skills

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