Sales Training Program Leader

Lead the design, execution, and continuous improvement of the Sales Representative Training Program across the Powersports network. Drive adoption of best practices that elevate dealer performance, sales effectiveness, and brand representation.

YOU'LL HAVE THE OPPORTUNITY TO :

Training Strategy & Design

Develop and evolve the training curriculum aligned with the five fundamentals : Relationship Lead, Powersports Savvy, Change Agent, Results Driver, and Brand Ambassador.

Translate strategic business priorities into practical, high-impact learning modules.

Balance digital, virtual, and in-person learning formats optimized for field-based sales professionals.

Learning Experience Development

Design visually engaging, story-driven, and context-based learning content that connects to day-to-day dealership challenges.

Collaborate with subject matter experts to ensure technical accuracy and brand alignment.

Lead video and storytelling projects that capture best practices from top-performing representatives and dealers.

Program Execution & Engagement

Oversee delivery of training through LMS and trainer-led sessions.

Coordinate with Regional Sales Directors and Trainers to ensure consistent implementation.

Develop engagement strategies to motivate seasoned sales reps to adopt new tools, standards, and processes.

Performance & Adoption Measurement

Define KPIs and dashboards to track training completion, adoption, and business impact.

Partner with leadership to identify performance gaps and recommend targeted interventions.

Capture dealer and rep feedback to continuously refine training effectiveness.

Stakeholder Collaboration

Act as a bridge between Sales, Marketing, Operations, and other departments to align messages and avoid training overload.

Support field teams in positioning the value of training to dealer owners and managers.

YOU’LL THRIVE IN THIS ROLE IF YOU HAVE THE FOLLOWING SKILLS AND QUALITIES :

7+ years in Sales Enablement, Training, or Field Development roles-preferably in the Powersports, automotive, or outdoor recreation industries.

Proven ability to influence experienced sales professionals through credibility, empathy, and results.

Strong instructional design and facilitation skills (both remote and in-person).

Experience with LMS platforms, video-based learning, and data-driven performance analysis.

Bilingual (English / French) a strong asset to communicate with internal and external stakeholders outside Quebec or unilingual English speakers on a daily basis

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead!

For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

AT BRP, WHEN WE TALK ABOUT BENEFITS, WE GO ALL IN.

Let’s start with a strong foundation - You want it, we have it :

Annual bonus based on the company’s financial results

Generous paid time away

Pension plan

Collective saving opportunities

Industry leading healthcare fully paid by BRP

What about some feel good perks :

Flexible work schedule

A summer schedule that varies by department and location

Holiday season shutdown

Educational resources

Discount on BRP products

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 16,500 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination : It’s about the journey.

#LI-Hybrid #LI-GB1