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InterceptToronto, ON, CanadaWe’re looking for a Short-Form Copywriter.
Intercept is an award-winning B2B marketing agency specializing in creating impactful digital content, creative, and campaigns that engage IT and business decision-makers.
We work with some of the largest enterprise technology companies in the world, including Microsoft, SAP, Intel, HP, Cisco, GitHub, and more, helping them connect with their target audiences in meaningful ways.
As a Certified Great Place to Work, we foster a collaborative and innovative environment where employees excel. With a fully remote workplace, we provide our team the flexibility they need to thrive both at home and at work.
ROLE OVERVIEW : Short-Form Copywriter
Is This You?
You know the right three words can have more impact than a 3,000-word eBook. You’re a master of brevity, crafting copy that grabs attention and delivers results.
You know the most important part of an email is the subject line—because if no one opens it, nothing else matters. A great headline? It’s 3 to 5 words, not 10.
You see social posts as a symphony of elements : the post copy, the image copy, and the headline—all working together to tell a story. You can take a long-winded paragraph and immediately spot the headline that will ensure it gets read.
You might come from a consumer-marketing background, but you know B2B doesn’t mean boring. You’re intrigued by business, and driven to make your mark in B2B marketing.
And when it comes to AI, you’re on team human. But you see AI as an opportunity to refine your craft and work smarter and faster without losing your creative edge.
And reading this, you’re already thinking it’s a bit long-winded.
The Good News
As a Short-Form Copywriter, you’ll collaborate with some of the world’s biggest tech brands, including Microsoft, SAP, HP, Cisco, and more.
You’ll have the opportunity to craft a variety of content formats, from emails and social posts to video scripts and interactive apps.
You’ll play a key role in creating global content that drives impact across audiences around the world, shaping messaging that resonates with IT and business decision-makers.
At Intercept, a Certified Great Place to Work, you’ll be part of a supportive and innovative environment that values growth and collaboration. Plus, you’ll enjoy the flexibility of a remote work setup, giving you the freedom to balance work and life on your terms.
The Hard Work
Working with the biggest brands in the world means you’ll be held to the highest standards. Every piece of copy must be sharp, accurate, and impactful.
You’ll need to learn quickly, digesting complex source material that is often technical or unfamiliar. Adapting fast will be critical, as you’ll need to seamlessly switch between projects and align with different brand standards on the fly.
Your copy will need to resonate not with just one person, but with the 25 different stakeholders on a buying committee—each with unique priorities and perspectives. Balancing creativity with precision will be key to your success.
Responsibilities :
- Review client-provided source material and conduct your own desk research to uncover high-quality insights that expand your understanding and inform the content.
- Draft short-form copy from start to finish, including social posts, emails, and voice-over scripts.
- Support the team by crafting compelling asset titles and headlines for long-form content such as eBooks and white papers.
- Simplify complex subject matter, transforming it into conversational, engaging copy that resonates with diverse audiences.
- Collaborate effectively with the content, design, and account teams to ensure strong execution.
- Consistently reference brand guidelines and naming conventions to ensure all writing aligns with the client’s tone and style.
- Explore and leverage AI tools to enhance creative writing and streamline the content creation process.
Qualifications :
Why join our team?
We are passionate about our team and cultivating a culture rooted around our corporate values.
Intercept offers the following benefits to full time employees :
Please note that only successful applicants will be contacted for an interview and additional screening. Thank you for your interest!