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Marketing Manager
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The Gorilla Glue CompanyGreater Toronto Area, Canada- Full-time
Summary Description :
The Gorilla Glue Company is looking to hire a brand manager to manage our portfolio of brands in Canada, including Gorilla and O’Keeffe. Our company has a strong track record of growth and is growing in North America and Globally. This role will be in the Greater Toronto area (Milton), where a hybrid work model will be utilized.
The Gorilla Glue company seeks a highly motivated individual who can bring big ideas and an entrepreneurial spirit to the brand manager role. The Brand Manager is responsible for the business plans & strategy management of the Canadian business. This role would partner with the US Brand Teams to implement and modify the US Brand Strategies to drive growth in Canada with the Canadian consumer in mind. Responsibilities include management of existing business across the retail market (Home Center, Hardware, Mass, Food, Drug, etc.), development and execution of brand growth initiatives, driving awareness and equity through advertising initiatives, overseeing the Canadian launch of new products and creating retail growth stories among other activities. This hands-on role will require a great depth and breadth of day-to-day tasks.
Primary Duties
Lead Current Business Activities
- Understand the category landscape, key competitors, retail trends, and POS / internal analytics.
- Set strategy for growth and manage day-to-day risks and opportunities for Canada
- Identify upside opportunities and recommend plans to activate
- Identify risks or areas of weakness in the business and proactively put in place plans to address
- Collaborate with Sales partners to create retail growth stories and assist with customer line reviews
- Integrate brand NPD (New Product Development) into regional plans to deliver wins for the company, retailers, and consumers
Lead Creative and Commercialization Efforts
Lead Innovation Planning for Canada
Core Competencies :
Qualifications : Education :
BS Required : Major in Business, Marketing preferred.
4-7 years of marketing experience.
Specific Skills :
Ability to manage multiple projects that vary in nature from strategic through execution.
Demonstrated leadership skills, including abilities to envision, enroll, energize and execute.
Strong collaborator across multiple functions & levels of the organization.
Results-oriented approach with a willingness to bust through barriers and dive in at the detail level as needed.
Excellent written and oral communication skills.
Strong presentation skills.
Retail experience within food, drug, and mass merchandising distribution channels - personal care category experience a plus.
Nielsen / IRI analysis experience preferred.
Proficient in using Microsoft office (Word, Excel, and PowerPoint).
Travel Required : 10-15%
Company Values :
Must adhere to The Gorilla Glue Company’s Core Values, ensuring everyone works together to exceed expectations.
Have fun, be passionate, and show it!
Act with integrity and respect in all relationships.
Communicate openly and appreciate the effort of others.
Embrace knowledge, growth, and change.
Strive for excellence in what we do every day!