Marketing analyst Jobs in Old toronto, ON

At Lyft, our purpose is to serve and connect. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

Data and analytics are at the heart of Lyft’s marketing strategy and decision-making. The Senior Marketing Analytics Manager is a critical strategic decision-making leader within the Marketing team. As part of the Marketing Strategy and Operations team, this role will be instrumental in the development of marketing plans and strategies, and the definition and measurement of key metrics for each marketing campaign. Specific responsibilities include :

Responsibilities :

• Manages the Marketing Analytics team members
• Marketing Strategy : Collaborate with leaders to develop and implement data-driven marketing plans aligned with business objectives.
• Partner to MLT / XLT to set targets, develop framework for analysis, and execute full analysis
• Set Marketing KPIs and targets : Ensure org efforts focus on the right outcomes, aligned with brand and PMM strategy and company goals.
• Oversee org-level tracking and reporting : Partner with CMI, FP&A and DS to size / measure impact of initiatives and individual campaigns.
• Data Collection and Analysis : Gather data from multiple sources to analyze customer behavior, campaign performance, and market trends.
• Campaign Performance Evaluation : Measure the effectiveness of marketing campaigns across various channels using key metrics like click-through rates, conversion rates, and ROI.
• Data Visualization : Present findings through clear and concise data visualizations to effectively communicate insights to stakeholders.
• Trend Forecasting : Analyze data to identify emerging trends and predict future market behavior to inform strategic planning.
• Customer Segmentation : Segment customer data to develop targeted marketing strategies for different customer groups.
• Competitive Analysis : Monitor competitor marketing activities to identify opportunities and potential threats.
• Attribution Modeling : Analyze customer journeys to understand how different marketing channels contribute to conversions and optimize campaign attribution.

Experience :

Benefits :

Lyft proudly pursues and hires a diverse workforce. Lyft believes that every person has a right to equal employment opportunities without discrimination because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, age, marital status, family status, disability, pardoned record of offences, or any other basis protected by applicable law or by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Accommodation for persons with disabilities will be provided upon request in accordance with applicable law during the application and hiring process. Please contact your recruiter now if you wish to make such a request.

This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

The expected base pay range for this position in the Toronto area is CAD $129,000 - CAD $161,250. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

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