Digital marketing specialist Jobs in Guelph, ON

Position DescriptionDepartment : Brand & Product Experience (within Marketing & Digital Growth division)Location : RemoteSalary : TBD + BenefitsDue date for applications : July 1, Please note, we will accommodate the needs of persons with disabilities in our hiring process. Should you require an accommodation during the hiring process or for this application, please contact Compassion Canada via email at or call People & Culture Resources at -.To apply for this position, please visit our website at SummaryThe Channels Specialist plays a crucial role in orchestrating a unified and consistent product experience across all channels, driving consumer satisfaction, loyalty, and growth. The role combines strategic thinking, analytical skills, leadership, and a customer-centric mindset to deliver exceptional product experiences that meet the evolving needs and expectations of today’s consumers. The Channels Specialist will report to the Director of Brand & Product Experience.Ministry FocusCompassion Canada is a Christian organization, committed to being child-focused, Christ-centered, and church driven. As such, each employee of Compassion Canada shall : Agree with Compassion Canada’s core documents, including a Statement of Faith.Conduct themselves in a Christ-like manner at work and outside the workplace.Participate in regular Staff Gatherings which include spiritual practices like worship, Scripture reading, and prayer.Pray with staff or supporters when requested or deemed appropriate. Tasks & Responsibilities. What you do matters Omnichannel strategy development and execution. Involves managing and optimizing the Compassion’s brand and product experience across various channels (Church / Mass / P&PE) and touchpoints to ensure a seamless and cohesive neighbour journey. Support non-digital channels (events, P2P, offline, D2D, etc.) filling their needs.Channel integration and optimization. Monitor and analyze the performance of different channels (offline and online) to identify opportunities for improvement and optimization. Implement strategies to enhance the neighbour experience, drive engagement, and increase conversion rates across all channels.Content Management : Oversee the creation, curation, and management of brand and product experience related content across different channels, including brand and product descriptions, images, and videos. Ensure that content is relevant, engaging, and optimized for each channel to effectively communicate product features and benefits.Testing and Optimization : Plan and execute A / B tests, usability tests, and other experiments to evaluate the effectiveness of different strategies and tactics in optimizing the product experience across various channels. Use test results to iterate and refine strategies for continuous improvement.Training and Education : Provide training and guidance to internal teams on best practices for delivering a seamless omnichannel brand & product experience. Educate teams on the importance of consistency, coherence, and continuity in messaging and branding across all touchpoints.Familiar building funnel strategies and tactics : experience building a full-funnel approach to marketing (i.e. RACE framework : Reach, interAct, Convert, Engage).Stay Updated on Industry Trends : Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing and user experience design. Knowledge, Skills, Abilities. Who you are matters Proven track record of working in offline and online channels.Exceptional ability to build and maintain strong relationships with internal and external key partners : Church, SS, D&I to work collaboratively establishing a network of partners, fostering communication, providing support, and addressing any issues or concerns.Excellent written and verbal presentation skills with ability to interact with all levels within the organization and external audiences.Project Management skills, forward-thinking, with learning mindset, eager to progress the organization in areas of responsibility.Highly developed ability to generate and implement brand and product experiences across multiple channels. Education & Experience Required. What you bring matters Minimum three years of experience in channel and product marketing.Experience building brand and product experiences offline and online. NoteThe foregoing statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties, and skills.