Brand strategist Jobs in Burnaby, BC

Recognized as one of Canada’s top startups two years in a row — climbing from #4 in 2024 to #2 in 2025 — Hiive is a fintech / marketplace startup connecting buyers and sellers of stock in venture-backed pre-IPO companies🚀. Thanks to our industry-leading technology and best-in-class sales and trading team, we are home to the fastest-growing marketplace for the stock of “unicorns” on the planet. As a profitable and rapidly growing business backed by US venture capital investors, we are seeking to scale our high-performing team.

Interested in learning more about life at Hiive? Check out our careers page to see how you can grow with us!

As a Go-to-Market (GTM) Strategist at Hiive, you will act as the connective tissue between Marketing, Sales & Trading, and Product, ensuring Hiive’s commercial strategy translates seamlessly into market impact. You’ll define how we position, package, and launch new initiatives, and build the frameworks that help our sales teams and marketing efforts move in lockstep.

This is a strategic and execution-heavy role : part storyteller, part operator, part analyst. You’ll partner with Marketing, Sales, and Product and play a crucial role in shaping and executing our go-to-market (GTM) strategy, ensuring our products resonate with our users and drive business growth.

Responsibilities

• Developing and owning the go-to-market strategy for key business initiatives and new product launches.
• Partnering with leadership to ensure market positioning and commercial strategy are tightly aligned.
• Building and maintaining segment-specific GTM playbooks for institutional and issuer channels. Conducting competitive analysis and market intelligence to identify growth opportunities and inform differentiation.
• Designing sales enablement and marketing programs that equip frontline teams with the right tools, insights, and messaging.
• Driving cross-functional alignment across Product, Marketing, and Revenue to ensure a consistent customer experience from awareness through activation.
• Translating performance data into actionable insights and leadership recommendations that shape go-forward plans.
• Leading post-launch retrospectives to measure effectiveness, codify learnings, and refine our GTM motion.

Required Skills

Preferred Skills

Hiive is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed.

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