Senior Events Marketing Specialist

Job ID : 8329

Working Business Language : English.

Salary : At Wawanesa, salary is only one component of a holistic, comprehensive and competitive offering that we provide to our employees.

In addition to salary, full-time and part-time permanent employees are eligible for an annual bonus plan, leave of absence top-up programs and provided with generous vacation time, personal days, premium free benefits and pension plan.

The salary offered for this role is determined with consideration to various factors, including but not limited to : your work location, local labour market conditions, external market salary data, internal pay equity and the knowledge, skills, experience and anticipated proficiency in the role.

The salary offered is estimated to be within the following range : $85,000- $110,000. Candidates with salary expectations outside of the range are still encouraged to apply.

About Us

At Wawanesa, we're proud to offer a hybrid work environment that offers flexibility to our employees in balancing in-office (2 days per week OR 15 hours per week in a Wawanesa office) and remote work.

You may work from any of the following locations : Winnipeg, MB, Toronto, ON.

The Wawanesa Mutual Insurance Company ("Wawanesa Mutual"), founded in 1896, is one of Canada's largest mutual insurers, with over $3.

5 billion in annual revenue and assets of $10 billion (CAD). Wawanesa Mutual, with its National Headquarters in Winnipeg, is the parent company of Wawanesa Life, which provides life insurance products and services throughout Canada, and Western Financial Group, which distributes personal and business insurance across Canada.

Wawanesa proudly serves more than 1.7 million members in Canada, and we are home to more than 3,600 employees distributed across the Canadian regions and communities where we operate.

We give back to organizations that strengthen communities, donating more than $3.5 million annually to charitable organizations, including over $2 million annually in support of people on the front lines of climate change.

To learn more visit wawanesa.com.

We are currently looking for dedicated, driven, and enthusiastic individuals who thrive in an environment that welcomes change and are looking for an opportunity for diverse experience and advancement on a growing team.

Job Overview

Reporting to the Manager, Community and Events, the Senior Event Marketing Specialist is responsible for leading the planning, project management and impeccable execution of successful signature events that drive brand awareness, engagement and support the achievement of business objectives.

The incumbent has expertise in creating memorable experiences that align with strategy, brand and business objectives. This role will develop strong partnerships with senior executives and regional teams to integrate marketing objectives into event strategies and deliver compelling brand experiences that drive business results.

Job Responsibilities

• Develop and execute comprehensive event marketing plans for signature events, conventions nationwide with broker partners and various corporate internal and external events, including community and marketing sponsorship opportunities.
• Incorporate marketing and business objectives into all event plans and ideate on best-in-class experiences that meet or exceed objectives.
• Act as primary event planner, responsible for every stage, from ideation and budgeting to logistics to developing event-related marketing materials and post-event analysis.
• Collaborate with many internal and external stakeholders to develop, order, track and deploy creative marketing assets and promotional items for events.
• Conduct site visits to evaluate potential event locations that align with brand and budget.
• Prepare internal event attendees for their roles and responsibilities at events.
• Manage event budgets and timelines, ensuring all deliverables are completed on time and within budget.
• Develop and maintain an events calendar that includes all meetings, applicable sponsorships and events.
• Shape innovative and impactful hybrid event experiences as needed.
• Provide support to colleagues on the marketing team as needed with the activation of local, national and enterprise-wide events, including but not limited to supporting community events, community sponsorships , coordinating largescale in-person employee meetings, and communicating with external partners.
• Analyze event performance metrics and provide recommendations for future improvements and optimizations.
• When necessary, be flexible and work or travel on varied hours including on weekends and evenings.

Qualifications

• Minimum 8 years of event marketing or event sponsorship experience.
• Bachelor's degree or college diploma in Marketing, Communications, Business Administration or related discipline.
• Proven track record of developing and delivering high-profile events from ideation to execution to generate positive brand awareness.
• Superior organization skills, with the ability to lead and move forward multiple high-priority projects simultaneously in a fast-paced environment.
• Proven ability to build relationships internally at all levels of the organization and externally due to confident and collaborative interpersonal skills.
• Self-motivated individual with the ability to work independently and take initiative to rally colleagues as well as to thrive as a team player.
• Strong technical skills in digital programs and platforms like Excel, Cvent, Eventbrite, MS Forms, Teams, Benevity, budgeting software, etc.
• Committed to excellence, quality, attention to detail and problem solving.
• Strong event production and audio-visual technical abilities.
• Strong research, project management, and analytical skills.
• Demonstrated experience writing / editing marketing materials, proposals, presentations and communications.
• Able to travel to act as on-site event lead across Canada.
• Experience in insurance an asset.
• Ability to speak and write in French an asset.

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Wawanesa is proud to be one of Manitoba's Top Employers, a Kincentric Best Employer in Canada and a Forbes Best Employer in Canada recognizing an exceptional place to work!

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