Digital Marketing Specialist

Job Description

Our client, The Jilly Box , was founded in 2019 by Jillian Harris and her business partner, Tyler Evans. The Jilly Box is a curated quarterly lifestyle subscription box filled with products loved by Jillian Harris and Team Jilly Box.

The team is passionate about supporting small, eco-friendly, diverse, and cruelty-free brands from across North America.

The Jilly Box concept shares some of Jillian’s favourite products with their valued clientele and helps support small and up & coming businesses.

Each box contains various brands that range from home decor, fashion, bath, beauty, health and wellness - all while keeping seasonality top of mind! Oftentimes you can find a custom item or two within The Jilly Box that has been designed exclusively by Jillian and the brand.

The Jilly Box has an exciting opportunity for a Digital Marketing Specialist to join their Kelowna, BC, based team (hybrid position).

Reporting to the Senior Director of Marketing, as the successful candidate, you will play a pivotal role within their marketing team and be responsible for executing and optimizing digital marketing strategies to enhance The Jilly Box brand visibility and drive engagement.

You are a dynamic individual with a keen understanding of digital platforms, excellent project management skills, and a passion for delivering results.

Previous experience working in digital marketing with a focus on social media management, campaign execution, and performance analysis will be vital to the success of this position.

Additional responsibilities will include :

• Develops and executes an editorial calendar and social media strategies across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) to increase brand awareness and engagement;
• Creates compelling content, including posts, stories, and multimedia assets, aligned with The Jilly Box brand voice and messaging;
• Monitors social media channels, engages with followers, and responds to inquiries or comments in a timely and positive manner;
• Analyzes performance metrics and adjusts strategies to optimize reach, engagement, and conversion;
• Plans, executes, and measures digital marketing campaigns across multiple channels;
• Collaborates with the creative team to develop campaign assets, messaging, and targeting strategies and to ensure that The Jilly Box brand is consistent across all digital media platforms;
• Monitors campaign performance, analyzes key metrics, and provides insights and recommendations for optimization;
• Supports clear communication with suppliers to convey project requirements, expectations, timelines, and deliverables;
• Attend on site events and promotional activities to capture, create and post content;
• Oversees photoshoots for marketing materials, ensuring alignment with brand guidelines and campaign objectives;
• Manages logistics for photoshoots, including service provider management, shot lists, props, scripting, planning & review, and scheduling;
• Reviews and approves photoshoot content to ensure quality and consistency;
• Produces and / or edits graphic content for print, social media, website, and other media platforms;
• Stays updated on industry trends, emerging technologies, and best practices in digital marketing;
• Contributes creative ideas and insights to drive continuous improvement and innovation within the creative team;
• Maintains brand consistency across all projects;
• Communicates effectively and ensures project deliverables are met;
• Assists with other marketing initiatives and projects as needed;
• Other duties as assigned.

Requirements :

• Bachelor’s degree in design, marketing, or another related field;
• Minimum of 3 years’ experience in a marketing and graphic design role, preferably within the interior design, or home decor industry;
• Excellent proficiency in Microsoft Office Suite;
• Proficient in design software, including Adobe Creative Suite (with a focus on Photoshop), CAD, STEP, Illustrator, InDesign, Keynote, Canva and Figma;
• Able to create & manage integrated content across all marketing channels : digital, social media, paid media, and mobile;
• Strong understanding of digital marketing principles, tools, and platforms, including social media management tools, Google Analytics, and email marketing software;
• Creative thinker who focuses on the voice of the brand;
• Strong verbal and written communication skills;
• Able to work effectively both independently and as part of a team;
• Able to work on tight deadlines;
• Able to problem solve and think on your feet;
• Highly organized with the ability to multi-task and support several projects simultaneously;
• A high attention to detail;
• A positive person with a can-do, make it’ happen disposition.

This exciting full-time, hybrid (remote & onsite) role offers a salary of $55,000-$60,000 / year based on experience. After a 3-month waiting period, this position includes a comprehensive total compensation package including three weeks’ vacation, health and dental benefits, continuing education opportunities and much more! A moving allowance will be considered to support the successful candidate who relocates for this role.

If you are looking for a wonderful opportunity to join a B-Corp certified employer who is committed to offering a living wage, submit your resume as soon as possible.

Please note that examples of your current portfolio / work will be requested if you are short-listed during the recruitment process.

We look forward to hearing from you!

The Jilly Box is an equal opportunity employer. Applications are encouraged from all qualified candidates, including those with disabilities.

The team at The Jilly Box are committed to providing reasonable accommodations and will work with you to meet your needs.

Accommodation will be provided in all parts of the hiring process; if required, please reach out to [email protected] .

The Jilly Box team celebrates an inclusive work environment and welcomes members of all backgrounds and perspectives to apply.

They are committed to building a transparent environment where everyone feels heard, welcomed, and included. Diversity, Inclusion & Belonging are fundamental in their vision to create a better and more inclusive future.

We strongly encourage applications from members of groups with historical and / or current barriers to equity.