Marketing Specialist

What’s in it for you?

• Full health care benefits starting day one.
• Career development and training opportunities
• Comprehensive benefits with premiums fully paid for by the company for the Core package.
• Life insurance, disability and wellness programs
• Retirement savings programs including RRSP and DC pension with up to 5.25% employer contribution
• Paid vacation and sick time and day off on your birthday!
• Bonus programs that include annual performance and profit sharing
• Employee discounts on top brands of plumbing and HVAC / R products
• Education reimbursement for employees
• Employee referral program
• Safety shoe reimbursement

What you will do :

• Under the direction of the Marketing Manager implement marketing initiatives to support category growth and strategic programs to drive sales growth nationally and regionally, and customer acquisition.
• Coordinate the production of all marketing and sales support materials for internal and external audiences, including : Product Collateral and Sell Sheets, Flyers & Catalogues, Digital collateral (banners, e-blasts, social media posts, signage, etc.

Connects Vendor Marketing Program, Special Days (World Plumbing Day, etc.)

• Liaise with Sales, E-Commerce, and Merchandising to provide cross-departmental support for category growth
• Develop and implement category-specific marketing plans that align with overall business objectives and drive market share growth
• Campaign Management - Plan, manage, and optimize marketing campaigns across various channels, including digital, social media, email, and events
• Work closely with product development, sales, and digital marketing teams to create cohesive and effective marketing strategies
• Project Management - Coordinate and execute product launches, ensuring all marketing materials, campaigns, and promotional activities are aligned and impactful.
• Conduct comprehensive market research to identify trends, customer needs, and competitive landscape for your product categories.
• Work with creative services, advertising partners, and marketing / communications teams to build and execute integrated marketing plans for promotions and campaigns, and generate on-brand concepts for all marketing vehicles with strong calls to action
• Evaluate, and report on, program results, identifying cause of success or below target results, and recommending future approaches or corrective action to continuously improve campaign ROI using data
• Budget tracking and management associated with projects
• Work with business intelligence to analyze customer segments to better target email campaigns
• Check and proof all work for accuracy of production specifications and brand guidelines
• Support content creation and updates for blog, sales enablement tools and websites
• Support other Marketing projects as required

What you will bring :

• 3-5 years of experience in marketing
• Undergraduate degree or college diploma is required
• Demonstrated track record in developing effective marketing assets and implementing integrated campaigns
• Excellent presentation skills
• Excellent verbal and written communication skills
• Experience working directly with third party creative agencies
• Accuracy and attention to detail
• Proficient in MS Excel, Outlook, and Word
• Experience with offline, online and interactive marketing strategies
• Strong analytical, project management and execution skills
• Strong communication, organizational and creative problem solving skills
• Excellent organizational and interpersonal skills with a strong ability to project manage
• Ability to manage multiple and simultaneous deadlines and work in a self-directed or team environment
• Strong sense of urgency on all deliverables

Each resume submitted gets individually reviewed by our team and retained for 24 months if other new and exciting opportunities arise that match your skills and qualifications.

Please note : This position requires the result of a satisfactory criminal record check. A record under the Criminal Code and / or other federal offence record(s) does not automatically mean you will be ineligible for the position.