Responsibilities
- Oversee programs built for marketing automation, such as requests single emails, multi-step nurture campaigns, webinar promotions, pre- and post-event programs, and other requests.
- Lead the creation and execution of various programs and manage the calendar and schedule.
- Create and optimize aspects marketing automation including the development of marketing campaigns, creating Smart Lists, uploading lead lists, database management, and data clean-up.
- Continually analyze and optimize campaigns with an eye towards repeatable and scalable processes.
- Track and regularly report on current email performance and how different email campaigns influence conversions, opportunities, and won revenue.
- Work with the team to develop insights and make recommendations on areas for optimization and to improve performance benchmarks.
- Iterate on existing workflows, lead generation, and nurture programs.
Requirements :
- 2+ years of experience working in marketing automation.
- Experience with Pardot or Marketo and Salesforce.
- Ability to prioritize and manage multiple requests / projects simultaneously.
- Intermediate knowledge of marketing automation best practices and how to measure program performance.
- B2B work experience with demand generation, content marketing, customer success, and sales teams.
Desired Skills :
- Formal education or training in marketing automation software.
- Exceptional eye for details.
- Ability to comb through data in Business Intelligence software or spreadsheets to identify actionable insights.
- Comfort with adapting to fast-paced work environment and self-managing priorities.
- A passion to continuously learn all things marketing.
- The ability to lead and do, offering strategic guidance and then rolling up your sleeves to get things done.
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