Product Manager Kitchen Electrics H/F

Le Groupe SEB est reconnu comme la référence mondiale du petit équipement domestique au travers de ses marques telles que Tefal, SEB, Rowenta, Moulinex, Calor, Lagostina, KRUPS, WMF.

Implanté dans 150 Pays, nous produisions dans 41 sites industriels et vendons 11 produits à la seconde.Close to you anywhere in the WorldGroupe SEB is the global reference for small domestic appliances, cookware and professional coffee with its portfolio of 35 emblematic brands such as Tefal, Seb, Rowenta, Moulinex, Calor, Lagostina, Krups, WMF.

Present in 150 countries, we produce in more than 40 industrial sites and sell 11 products per second.We believe in the richness of diversity and aspire to create an inclusive and stimulating work environment where our more than 30, 000 employees can grow and give their best.

What we will achieve together : This role is based in Scarborough and is hybrid.This position requires a strong team member supporting product strategy and execution of all elements of the marketing mix.

This role is a blend of strategic and tactical competencies and is crucial to the effective execution of marketing strategy and new product launch to achieve sales and profit results, as well as the optimization of market share.

The SDA Cooking Product Manager is required to continually demonstrate highly effective, time management, organizational, strategic and creative marketing capabilities.

They must have a strong focus on implementing strategy, managing projects, while contributing new ideas and developing plans to drive departmental performance.

KPI's : - Develop Cooking strategy in Small Domestic Appliance categories (multiple segments) for Canada (includes pricing, channel management and new product launch support plans)- Lead the market and competitive trend analysis (NPD) to help guide product development strategies as well as GO to market plans.

Effectively manage the P&L for the SDA Cooking portfolios and track ROI for marketing investment programs.Bring your competencies : Work closely with the SDA BU to bring to market new product launches within the Cooking portfolio.

Marketing Plan development- Identification of strategic new products, brand strengths, weaknesses, opportunities, and threats through proper analysis and evaluation of market demands and competitive activity from both a short and long-term business perspective.

• Liaise with Strategic Business Unit to ensure alignment with global and continental launch strategiesMarketing plan activation- Leverage category, consumer & product insights to develop marketing communications objectives, positioning, and key messages for new product launches.
• Partner with the communication team on needs for product seeding, UGC content and integrated communication activation plan to drive brand awareness and conversion (PR, ATL and BTL etc.

Manage and ensure execution of all product launch-related components, including packaging / IFU, POP, and merchandising.

Market Research & Analysis : Establish, maintain, and provide expert knowledge of the Electrical Cooking category including sales performance and POS tracking and reporting, category insights, market trends, consumer needs, and competitive threats pertaining T-fal Cooking.

Distribution Analysis : Identify, understand, and develop a product mix consistent with appropriate retailer and respective target consumer requirementsCompetition : Gain understanding and provide strategic analysis of competitive activity via monitoring of competitive movements, market data, field observations, pricing strategies, distribution analysis, and communication initiatives.

Sales : - Develop line reviews and business presentations for key stakeholder meetings, including Retail Partners, Commercial team, etc.

• Maximize product portfolio to drive profitable sales across key channel partners. This includes assortment analysis, key promotions, and new launches.
• Plan, develop, and implement sales promotions activities in collaboration with retail partners, sales departments and agencies.
• Spearhead communication on marketing activations to sales and trade partnersProduct Quality & Customer Service : Ensure appropriate input on product quality, sales trends (with the sales associate), and consumer feedback.

Internal Relations : Work in conjunction with internal logistics, sales, and quality control to ensure delivery of target sales and product introduction objectives.

Manage the day-to-day business processes to ensure effective and efficient business management to deliver budget commitment.

Required Qualifications : - Degree in Business Administration (Marketing) with 5+ years experience in field of product management.

• Entrepreneurial spirit to take calculated risks along with aptitude to think creatively.- Effective knowledge of P&L management, Strong analytical skills- Ability to implement Omni-channel go-to-market strategies with specific knowledge on digital path.
• Ability to develop complex strategies as well as lead the implementation plans.- Strong interpersonal and communication skills - must BE able to drive collaboration across functions.
• Demonstrated ability to influence and lead marketing action plans to trade as well as sales department.- Highly developed presentation skills.
• Time management and organizational skills. Ability to work in a high pressure environment with tight deadlines.- Proficient in MS-Office and ability to learn new internal company software(s).

In addition, we offer a comprehensive benefits package that includes : - Company-Paid Benefits : Health and dental, Health Care Spending Account (HCSA), Employee & Dependent Life Insurance, Employee Accidental Death & Dismemberment, Employee Short Term Disability- RRSP retirement plan with company contribution- Paid time off and holidays- Flexible hybrid work arrangements- Continuing education opportunities- Employee discounts on company products- Wellness programs- Casual dress code- Positive work culture that values work-life balance#LI-Hybrid#LI-BA1