Brand Ambassador

Come Join The World's Most Innovative Wine & Spirits Company !

Sovereign Brands is partnering with Corby Spirit and Wine Ltd., an affiliate of Pernod Ricard to help grow its brand presence in Canada.

We are currently looking for a game changer in Calgary.

Sovereign Brands, and its affiliated companies, are true family wine & spirits companies, with four generations of history in the industry.

Since 1999, Sovereign Brands has pursued its goal of becoming the wine & spirits industry’s most innovative creator of unique, forward-thinking new brands.

Through partnerships with high-quality, family-owned wineries and distilleries worldwide, we build each of our brands from the ground up to meet our standards of product quality and innovation.

The Sovereign group has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking packages and is available in more than 80 countries around the world.

The company’s portfolio also includes McQueen and the Violet Fog, an extraordinary gin from Jundiaí, Brazil, and Bumbu, a critically acclaimed line of rum products.

Sovereign’s newest release is Villon, an exquisite French liqueur. The company is planning to launch new brands and extensions to its portfolio in 2022 and beyond.

Our global sales and marketing organization ensures each of our brands gets the support it needs to grow and thrive. Offices in New York, Chicago, Atlanta, London, and Dublin support the efforts of our sales team, covering North America, Europe, the Middle East, Africa, and Asia.

Today, our products can be found in more than 100 countries. Sovereign continues to grow as we introduce our brands into new markets around the world, and we are constantly at work developing exciting new production

Job Summary

The Brand Activator is responsible for delivering volume, distribution, merchandising, and pricing performance across their designated market pertaining to certain designated wines, spirits and other products (the Brands ) as designated by their supervisor(s).

Responsibility covers (a) all channels of business for such products including, without limitation, on and off-premise trade, (b) working with their supervisor(s) to manage importer relationships as well as major customer relationships, and (c) working with their supervisor(s) to develop and execute sales and marketing programming with the importer in the pursuit of achieving both quantitative and qualitative KPI’s.

The Brand Activator’s services include, without limitation :

The Ideal candidate will have extensive experience in Beverage Alcohol (premium brand representation) a local network in the licensee space (restaurants, bars nightclubs etc.

and ideally outside sales experience.

Supervisory Responsibilities

The role will have no supervisory responsibilities. The role will report to the Regional Sales Manager(s) and International Sales Director and work remotely from Vancouver, B.C.

Responsibilities

• Manage the Importer / Distribution relationship ensuring the Brands are at the top of mind and receives full focus.
• To work within the Importer’s structure to provide support, be directive, motivate the various teams.
• Participate with the Regional Sales Manager in the development and execution of annual sales plan for the territory.
• Manage the Brand portfolio in the territory, and travel within the territory to actively engage accounts and promote the Brands.
• Work closely with the Importer to ensure proper management of depletions and inventory by SKU (prevent out of stocks and plan for future growth).
• Implement creative programs to activate the consumer, including product sampling and demos in both ON and OFF premise.
• Actively develop and manage relationships with importer personnel i.e., Senior Management, Supply Chain, Finance, Marketing, Regional Sales Teams, Account Executives, Merchandising VPs, Sales Managers, and Sales Reps.
• Ensure the planning and implementation of sales and marketing programming exists in all markets.
• Support the Regional Sales Manager in the development and efficient management of all sales budgets.
• Ensure the planning and execution of price structures and shelf prices in the market.
• Ensure POS and other marketing assets are utilized in the field with correct programs.
• Participate in the development of program-specific POS.
• Call on and activate Key Accounts in the market in conjunction with the Importer.
• Work with the Importer marketing and sales team to implement creative programs to activate the consumer, including product sampling, etc.
• Spend time each month surveying the market to ensure that distribution, pricing, POS, displays, programs, menus, and ads are executed to standard.
• Travel when appropriate to observe business conditions and to call on key buyers, distributor personnel, and interact and work with co-workers.
• Participate in importer planning and sales meetings.
• Ensure all SKUs are positioned properly and within defined standards.
• Achieving certain KPI’s as may be established by their supervisor(s).

Requirements

• 1 - 3 years’ sales experience in the beverage alcohol industry
• Experience as Brand Ambassador / Sales rep / Trade Marketer would be a plus
• Sales orientated.
• Strong Energy, relationships & networking
• Strong interpersonal and leadership skills to direct the Company brands
• Existing relationships with wholesaler management a plus
• Ability to function effectively in an intimate, entrepreneurial business environment; self-starter
• Objective-oriented, focused, individual who needs little direction or supervision; energy and enthusiasm are critical.
• Excellent planning, multi-tasking and organizational skills
• Willing to be very hands-on to get the job accomplished.
• Proficient in Microsoft suite including Excel, Word, and Power Point
• Excellent communication skills, particularly verbal, including strong presentation skills
• Valid driver’s license and ability to drive and travel 4-5 days per week required
• The ideal candidate will work non traditional hours to accommodate both retail and Licensee market execution

In exchange Sovereign offers a competitive base salary, annual bonus opportunities, Travel and Entertainment budget, and an opportunity to promote world renowned brands.