Communications and Social Media Manager

Communications and Social Media Manager

Halifax, Nova Scotia

Reference #JL-18329

Nova Scotia Hospice and Palliative Care Association ( NSHPCA ) is a mission-driven community-based organization dedicated to supporting individuals and families affected by grief.

As the provincial organization that leads community based Advanced Care Planning for Nova Scotia, and a key player in coordinating existing grief-related resources, NSHPCA is led by a dedicated and hard-working board of directors.

It has historically relied on valuable volunteers and partners to achieve its mission and coordinate resources in the community.

NSHPCA is now ramping up its internal project to support the new NS Grief Strategy and implement the Community Hub Organization announced in January 2024.

On behalf of our client, we are currently recruiting a Communications and Social Media Manager to join their team of dedicated professionals in Halifax, Nova Scotia.

The Communications and Social Media Manager role is an exciting opportunity for candidates with a special combination of deep understanding and passion for the new NS Grief Strategy, depth of strategic communications experience, and an ability to deliver the right day-to-day communications tools and templates.

The ideal candidate will bring a proven track record of strategy planning and implementing non-profit and public sector communications, such as digital information assets, campaigns, media relations, conference materials, and more.

The key responsibilities and expectations of this exciting role include :

Strategic Communications :

Develop and execute comprehensive communication strategies that enable NSHPCA to broaden its reach throughout the province, deliver effective communication strategies ( (Wall of Memory, annual conference, Advanced Care Planning) for the organization.

and to successfully implement key activities, under the Community Hub contract (such as community funding opportunities, development of a public information campaign, information and sharing of support information and resources, more).

• Collaborate with NSHPCA’s internal stakeholders to identify key messages and communication priorities.
• Develop and implement plans that proactively and effectively create opportunities for NSHPCA to engage effectively and regularly on grief and loss in a variety of community- based settings.
• Monitor and evaluate effectiveness against NSHPCA communications objectives, budgets and milestones, both for the Community Hub and broader organization.

Stakeholder and Community Engagement :

• Develop a contact database and proactively grow distribution / mailing lists for NSHPCA members, volunteers, donors, supporters, local leaders, service delivery partners, and others.
• To work collaboratively with the organization’s partners in community, and in the health system.

Media Relations :

• Cultivate and maintain relationships with local, regional, and national media outlets.
• Prepare and disseminate press releases, media advisories, and other materials.
• Create and maintain up to date and appropriate video and photographic assets.
• Serve as the primary point of contact for media inquiries.

Digital and Social Media Management :

• With appropriate vendors develop and implement the organization's digital presence, including website improvements, social media platforms, and email campaigns.
• Create and curate engaging content to increase brand awareness and community engagement, including video assets.
• Monitor and analyze metrics to measure the effectiveness of digital communication efforts.

Content Creation :

• Produce compelling and persuasive content for communications collateral such as one- pagers, information leaflets, posters, as well as NSHPCA website, articles, blog posts, newsletters, promotional materials and event-related materials.
• Ensure consistency and quality of messaging across all communication channels.

Event Communication :

• Coordinate communication efforts for in-person, virtual, and meeting related events..
• Collaborate with NSHPCA partners to ensure coordinated and seamless communication strategies.

Preferred Qualifications and Experience

NSHCPA welcomes applicants from all backgrounds, perspectives, and members of diverse cultural groups.

The successful applicant is likely to demonstrate most of the following characteristics and personal qualities :

• Bachelor's degree in Communications, Public Relations, Marketing, or related field.
• At least 10 years of experience in communications, preferably in a non-profit or mission- driven organization.
• Strong writing, editing, and verbal communication skills.
• Familiarity with various communication channels and tools.
• Experience in media relations and crisis communication.
• Proficiency in social media management and analytics.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• Passion for and commitment to the organization's mission.
• Fluency in English essential; French speaking an asset.

Ideal Start Date :

The start date for this role is November 2024.