Brand Communications Manager

Job Description

SOCIAL MEDIA | COMMUNITY GROWTH | EMAIL MARKETING | CRM

In-office position, Vaughan, ON

About the Role
Blazesoft is a fast-growing digital entertainment company operating multiple gaming and entertainment brands across North America.

We are looking for an experienced, creative, and data-driven Brand Communications Manager to lead our social media, community growth, and email marketing initiatives across multiple brands.

This is a strategic, hands-on role for someone who knows how to create viral content, build engaged communities, execute sophisticated multichannel campaigns, and turn brand communications into measurable user acquisition, engagement, and retention.

We need someone who combines exceptional creative and communication skills with advanced marketing technology expertise, strong analytical thinking, and a deep understanding of digital consumer behaviour.

Key Responsibilities

Social Media, Viral Content & Community Growth

• Develop and execute advanced social media strategies across Instagram, Facebook, TikTok, YouTube, Reddit, and emerging platforms.
  
• Create highly engaging, shareable, and viral content, including short-form videos, memes, interactive campaigns, and innovative storytelling.
  
• Identify emerging trends, cultural moments, and viral opportunities, transforming them into compelling brand campaigns.
  
• Drive organic audience growth, community engagement, brand awareness, and user acquisition.
  
• Build and nurture active online communities through creative engagement strategies, social listening, and community-driven initiatives.
  
• Collaborate with business operations and creative teams, content creators, and influencers to maximize content reach and impact.
  

Email Marketing, CRM & Lifecycle Communications

• Lead sophisticated email marketing campaigns across acquisition, onboarding, activation, retention, reactivation, and loyalty.
  
• Work hands-on with advanced CRM and email platforms such as Braze, Iterable, Optimove, Salesforce Marketing Cloud, Twilio SendGrid, or equivalent.
  
• Develop advanced customer segmentation, personalized messaging, automated journeys, and behaviour-triggered campaigns.
  
• Design and execute A/B testing strategies to continuously optimize engagement, conversions, and retention.
  
• Analyze email performance, deliverability, customer behaviour, and lifecycle effectiveness to identify improvement opportunities.
  
• Work with email templates, including basic HTML/CSS editing and troubleshooting.
  

Brand Communications, Analytics & Innovation

• Develop distinctive brand voices and consistent communications strategies across multiple consumer brands.
  
• Produce exceptional marketing copy, promotional messaging, and engaging storytelling tailored to North American audiences.
  
• Collaborate with creative, performance marketing, CRM, and analytics teams to support user acquisition and retention objectives.
  
• Analyze campaign performance, audience behaviour, and community insights to identify opportunities for improvement.
  
• Leverage AI-powered content tools, marketing automation, and emerging technologies to improve creativity, personalization, and efficiency.
  

Requirements

• 5+ years of experience in digital marketing, brand communications, social media, or CRM, with demonstrated success in B2C marketing.
  
• Proven expertise in social media growth, community management, email marketing, user acquisition, and retention — all essential.
  
• Demonstrated success creating viral or high-performing social media content and building engaged online communities.
  
• Advanced hands-on experience with sophisticated CRM/email platforms, customer segmentation, lifecycle automation, analytics, and A/B testing.
  
• Strong understanding of consumer engagement, retention strategies, and conversion optimization.
  
• Exceptional creative writing, storytelling, and content development capabilities.
  
• Native-level or equivalent English proficiency, with outstanding grammar, editorial judgment, and a deep understanding of North American culture, humour, and consumer audiences.
  
• Strong analytical skills and the ability to turn marketing data into actionable business insights.
  
• Ability to independently manage multiple brands, campaigns, and competing priorities.
  

Preferred Industry Experience

• Previous experience in iGaming, sweepstakes casinos, social casinos, online gaming, or gaming entertainment is strongly preferred.
  
• Familiarity with player acquisition, engagement, retention, loyalty, and reactivation strategies in gaming environments.
  
• Understanding of gaming advertising regulations, platform restrictions, and compliance requirements.
  
• Experience working with high-volume consumer databases and sophisticated CRM ecosystems.
  

Who Will Succeed in This Role?

You're someone who:

• Thinks strategically and executes independently — a proactive, resourceful self-starter who takes ownership and delivers results.
  
• Thrives under pressure, manages competing priorities, and moves quickly without compromising quality.
  
• Combines creativity with commercial thinking — knows how to create viral content, grow communities, and drive acquisition and retention.
  
• Has advanced, hands-on AI expertise, using AI tools and automation to improve content creation, marketing performance, and operational efficiency.
  
• Is analytical and results-driven, continuously testing, optimizing, and challenging conventional approaches.
  

Benefits

Why You'll Love Working at Blazesoft

We work hard, play hard, and reward great performance!

• Competitive rewards: Great salary and performance-based bonuses.
  
• We've got you covered: Health benefits and RRSP matching.
  
• Keep growing: Paid training and professional development.
  
• Work hard, play harder: Epic parties, Spartan and Tough Mudder challenges, poker tournaments, and Happy Friday lunches.
  
• Great workplace: Modern office, leisure facilities, parking, and a great team to share it with.
  

How to Apply
Please submit your résumé and 2–3 examples of campaigns you've personally led, demonstrating your expertise in the following areas:

• Social Media & Viral Content: Examples of successful organic or viral campaigns, including creative concepts, content samples or links, audience growth, reach, and engagement results.
  
• Community Growth: An example of how you built or significantly expanded an online community, including your strategy and measurable outcomes.
  
• Email Marketing & CRM: An example of a sophisticated email or lifecycle campaign, demonstrating segmentation, personalization, automation, A/B testing, and measurable improvements in engagement, conversion, or retention.
  

For each example, briefly explain your personal contribution, the strategy, and the results achieved. Anonymized examples are welcome where confidentiality applies.

We're interested in what you've built, how you've done it, and the measurable impact you've delivered.

Requirements
5+ years of experience in digital marketing, brand communications, social media, or CRM, with demonstrated success in B2C marketing. Proven expertise in social media growth, community management, email marketing, user acquisition, and retention — all essential. Demonstrated success creating viral or high-performing social media content and building engaged online communities. Advanced hands-on experience with sophisticated CRM/email platforms, customer segmentation, lifecycle automation, analytics, and A/B testing. Strong understanding of consumer engagement, retention strategies, and conversion optimization. Exceptional creative writing, storytelling, and content development capabilities. Native-level or equivalent English proficiency, with outstanding grammar, editorial judgment, and a deep understanding of North American culture, humour, and consumer audiences. Strong analytical skills and the ability to turn marketing data into actionable business insights. Ability to independently manage multiple brands, campaigns, and competing priorities. Preferred Industry Experience Previous experience in iGaming, sweepstakes casinos, social casinos, online gaming, or gaming entertainment is strongly preferred. Familiarity with player acquisition, engagement, retention, loyalty, and reactivation strategies in gaming environments. Understanding of gaming advertising regulations, platform restrictions, and compliance requirements. Experience working with high-volume consumer databases and sophisticated CRM ecosystems. Who Will Succeed in This Role? You're someone who: Thinks strategically and executes independently — a proactive, resourceful self-starter who takes ownership and delivers results. Thrives under pressure, manages competing priorities, and moves quickly without compromising quality. Combines creativity with commercial thinking — knows how to create viral content, grow communities, and drive acquisition and retention. Has advanced, hands-on AI expertise, using AI tools and automation to improve content creation, marketing performance, and operational efficiency. Is analytical and results-driven, continuously testing, optimizing, and challenging conventional approaches.