About the Company
SHEIN is a global fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all. We use on-demand manufacturing technology to connect suppliers to our supply chain, reducing inventory waste and enabling us to deliver a variety of affordable products to customers around the world.
From our global offices, we reach customers in more than 150 countries.
Founded in 2012, SHEIN works with outstanding, creative, and capable peers. We share an energetic and open culture for capable people to discern, work, and grow as a team.
To learn more about SHEIN, please visit https : / / ca.shein.com , follow our Instagram @shein ca and TikTok @sheinca .
Position Summary
We are seeking a dynamic and experienced Marketing Specialist to join our team. This role will be pivotal in driving brand awareness, managing partnerships, and enhancing our presence across Canada.
The ideal candidate will have a strong background in marketing, with a focus on PR, media relations, strategic partnerships, and social media activation.
This role will be on-site and our office is in Markham, ON.
Responsibilities
- Develop and execute strategic PR campaigns to enhance brand visibility and reputation.
- Cultivate and maintain relationships with Canadian media outlets and influencers.
- Develop and manage partnerships, including IP collaborations and co-branding campaigns, to drive brand growth.
- Collaborate with universities to develop and execute campus ambassador programs and other initiatives.
- Utilize social media platforms effectively to amplify offline activities and engage with the online community.
- Monitor and analyze market trends and competitor activities to identify opportunities.
Qualifications
- Bachelor’s degree in Marketing, Communications, Public relations, or other related field is preferred.
- 5 years of relevant marketing experience in e-commerce, consumer goods, apparel industry, and PR or marketing agency within Canadian market.
- Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.
- Excellent communication and interpersonal skills, with a strong proficiency in writing.
- Familiarity with social media platforms and their dynamics, able to leverage them for marketing campaigns.
- Proficiency in English; proficiency in French is a plus.
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