The Digital Marketing Specialist will be responsible for the management of marketing materials including products, brochures, newsletters, online media, and campaigns. Manage all communication plans and assist with marketing portfolios. Provide content to update marketing materials. Drive new initiatives to meet and exceed operational targets. This role requires a strong understanding of content strategy, SEO, and overall marketing principles. The ideal candidate will have experience researching and analyzing website content performance, writing detailed briefs for copywriters, and providing feedback on content produced by a team. Specific projects will focus on website content strategy to optimize Bell's ranking within Generative Engine Optimization.
Position: Digital Marketing Specialist
Shift: Flexible, with potential for remote work. Specific in-office requirements to be discussed.
Location: Multiple locations considered.
Advantages
Opportunity to work on challenging projects with a focus on Generative Engine Optimization. Potential for extension or full-time employment.
Responsibilities
Researching and analyzing current site content performance and making recommendations. Writing detailed briefs for copywriters. Giving feedback on and vetting the content produced by the copywriting team. Managing marketing materials (products, brochures, newsletters, online media, campaigns). Managing communication plans. Providing content to update marketing materials. Driving new initiatives to meet and exceed operational targets.
Qualifications
Minimum 5 years of experience in a digital marketing role. Proven experience in content strategy, SEO, and marketing. Excellent written and verbal communication skills. Strong analytical and problem-solving skills. Ability to work independently and as part of a team.
Summary
If you are a highly motivated and experienced Digital Marketing Specialist with a passion for SEO and content strategy, we encourage you to apply. This is an excellent opportunity to make a significant contribution to a leading organization.
Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.
Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.
Digital Marketing Specialists • Toronto, Ontario, CA
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