Position Job Title : Director of Marketing
Reports To : Head of Marketing
Type : Full-time, Permanent
Work Hours : 40 hours / week
Salary : $95,000-$115,000 annually
POSITION SUMMARY
The purpose of the Director of Marketing is to oversee and ensure all the creative content for the Primacorp Group of Companies is high-quality and effective in conveying the various value propositions of the different brands.
SPECIFIC RESPONSIBILITIES
The Director of Marketing will primarily be responsible for the following :
Content Creation : Oversee the creation of high-quality content, including press releases, articles, blog posts, digital ad copy, and social media content.
Ensure all content is aligned with the company's messaging and brand guidelines.
Digital Communication : Drive the company's digital communication efforts, including website content, email marketing, and social media channels.
Monitor and analyze digital metrics to measure the effectiveness of communication initiatives.
- Brand Strategy : Assist the Head of Marketing with brand strategy, and then ensure the approved strategies are implemented.
- Staff Management : Manage a team of content, marketing, and design professionals.
- Other duties : As assigned by management.
POSITION REQUIREMENTS
To be successful in the Director of Marketing position, individuals must be committed to developing, maintaining, and demonstrating the following :
Education and Experience :
- Bachelor’s degree (or greater) in Business (Marketing) or a related field.
- At least 10 years of experience in Marketing.
- At least 5 years of experience in a management role.
Skills and Abilities :
- Proven ability to create high-quality marketing content.
- Excellent interpersonal, oral, and written communication skills.
- Proven self-starter and problem solver.
- Must be deadline driven and goal-oriented.
- A positive attitude and customer-focused approach.
- Ability to act with tact, good judgment, and discretion.
- Working knowledge of MS Office including Word, Excel, and Outlook.
- Ability to adapt to changing assignments and multiple priorities.
- The ability to travel within Canada as required (up to 10% of time).
Why Join Us :
At Primacorp Ventures, we're all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post-secondary education group in Canada.
But that's just the beginning!
What Sets Us Apart?
Diverse Ventures : We've expanded into online education, real estate, private seniors' homes, and corporate branding.
Collaborative Culture : Humility, transparency, and open communication are the cornerstones of our collaborative workplace.
Empowered Teams : We believe in empowerment, learning from mistakes, and fostering critical thinking.
Innovation & Impact : Our dedication to innovation and social impact drives our continuous growth.
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