As a Marketing Data Analyst at Paralucent, you’ll play a critical role in analyzing and interpreting data to drive marketing strategies.
Your insights will shape our campaigns and enhance our decision-making process.
Responsibilities : 1. Data Analysis :
1. Data Analysis :
a. Develop, execute, and optimize complex SQL and big data queries.
b. Retrieve and analyze data using SAS and SQL.
c. Synthesize insights from qualitative and quantitative sources.
2. Data Management :
a. Export and import marketing data from disparate systems.
b. Perform data cleansing and merging functions.
c. Ensure data accessibility for stakeholders.
3. Web Analytics :
a. Analyze website traffic sources, patterns, and conversion funnels.
b. Implement tagging and web analytics code for tracking online properties.
4. Campaign Tracking :
a. Define governance for campaign tracking across online channels.
b. Collaborate with marketing teams on A / B and multivariate testing strategies.
Location : GTA (Hybrid)
Duration : Full time permanent
Education :
Bachelor’s or Master’s Degree in Marketing, Statistics, Business, Mathematics, Economics, Computer Science, Engineering, or related fields.
Certifications (Preferred) :
SAS, CWA, AWS, IQ, BI.
Skills :
- Proficiency in SQL, Excel, and statistical analysis.
- Familiarity with Python, Tableau, and big data technologies.
- Strong analytical mindset and ability to derive actionable insights.
Experience :
- Exposure to online attitudinal and behavioral measurement tools.
- Bachelor’s degree in a quantitative discipline (Math, Physics, Statistics, etc.).
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