Our client is Canada's largest retailer. They are looking for a Sr Data Analyst with strong SQL, Big Query, Meta, Google Ads, and Digital Marketing experience to interpret, build insights based off existing customer data.
Duration : 1yr
Location : 3 days onsite Toronto
Project : Supporting market segment creation for our client’s ecommerce channels.
Responsibilities :
- Conduct in-depth analysis of CDP ID resolution and C results to identify trends, patterns, and insights in support of audience strategy.
- Collaborate with the Manager to present findings to business unit Spoke teams, providing actionable recommendations based on the analysis.
- Utilize query logics to translate audience requirements into audience prototypes.
- Collaborate with the Data Core team to provide clear and comprehensive requirements for the production of data products.
- Ensure that the data products enable Spoke teams to perform analytics on customer data effectively.
- Develop and build robust visualization and analytics products to help Spoke teams better understand their customer base.
- Utilize tools and technologies to create user-friendly and insightful visualizations and analytics products.
- Build audience segments in CDP and push them to the activation platform.
- Continuously monitor and aid Spoke teams to adopt the use of CDP for self-serve segmentation needs.
- Build audiences in the experimentation platform in support of onsite and in-app experimentation for all LOBs.
Must Haves :
- 5+ years Sr Data Analyst
- Expert SQL
- Expert Big Query (Analytical side - SQL Queries to pull data and interpret results to the business)
- Large data sets
- Digital Marketing experience
- Meta, Google Ads
Nice to Haves :
- Experience with third party paid media platforms in terms of audience creation
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