Director, Public Relations

Mark Anthony Group is one of North America's most successful privately held alcohol beverage companies. We are a leading producer and distributor of fine wine, premium Ready to Drink (RTD) products, and handcrafted spirits in the Global beverage alcohol industry.

We are an innovative and ambitious organization with a successful track record of building successful and disruptive brands, including the iconic Mike’s Hard Lemonade and White Claw Hard Seltzer, and pioneering high-end organic winemaking and luxury winery experiences in British Columbia’s Okanagan Valley.

Each of our 7 Iconic Wineries offers a unique representation of the only wine region on earth created first by volcanic activity and then shaped by two subsequent glacial ages, which makes this an optimal climate for producing wines of tremendous elegance and distinctiveness.

Properties include Mission Hill Family Estate, CedarCreek Estate Winery, Martin’s Lane Winery, Road 13 Winery, CheckMate Artisanal Winery, Liquidity Wines and Red Barn at Jagged Rock .

The common purpose, to produce wines that can stand alongside the best in the world.

As the Director, Public Relations you will be responsible for overseeing the creation, strategy, planning, and execution of media outreach campaigns across all lines of business in Canada.

In this role you will lead a team of PR and Events professionals, advise the Senior Leadership Teams and Brand Marketing Teams, foster connections with external stakeholders (media and influencers), and collaborate with internal subject matter experts.

Creativity, strategic thinking, and leadership will be instrumental in planning and executing impactful communications campaigns, differentiating Mark Anthony in the market, supporting marketing objectives, and enhancing our reputation as a leader in the industry and an Employer of Choice.

What you'll do :

• Responsible for overseeing the creation, strategy, planning, and execution of PR campaigns across all lines of business in Canada.
• Lead a team of PR / Events professionals that are the primary contacts for media and influencers in Canada.
• Lead the development, planning and execution of comprehensive year-long PR / Influencer strategy and plans that support Mark Anthony’s portfolio of Company-owned wineries.
• Media Relations - MAWS Import Partner Brands : strategize, develop and implement a national PR strategy for media relations and awareness for the MAWS portfolio of import wine, spirits and beer brands.
• Oversee Events Management, Vancouver & support with Corporate Office Initiatives
• Crisis Communications best practices

What you have :

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field + practical experience.
• 10-15+ years progressive experience preferably attained in a corporate environment overseeing PR / Communications for luxury / premium brands;

in Canada / U.S. and Internationally.

• Strong understanding of the beverage alcohol industry, media landscape, and crisis communication.
• Superior written, verbal and presentation and strategic planning skills

We are growing a lasting legacy in the beverage alcohol industry, with people first. Apply now!

Mark Anthony Group is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in Canada.

We thank all candidates for their interest in MAG and we will reach out to those candidates that are under consideration.

If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.

At Mark Anthony, we live by our 5 Core Values every day :

Sense of Urgency

Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe it if can be done, we're the ones who will do it first.

Authenticity

We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.

Simplicity

Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.

Humility

Egos distract us. When we're humble, we're open to listen, take feedback and change direction quickly. We're here for each other, and together we do great things.

Trust

We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.