Specialist, Content NEW

What can you expect in this role?

As a key member of Sonnet’s Digital Content team, conceptualize, research, and create compelling content that educates and motivates our target audiences delivering a consistent experience throughout the customer journey and across all our digital channels that meets our business goals.

• You’ll work cross functionally with business stakeholders, and collaboratively with our team of SEO, Design, CRM, UX and Development specialists, to deliver :
• Strategic, high-value content tailored to target audiences
• User-first web content that is optimized for search engines
• Clear and concise micro copy that guides users through the journey
• You’ll ensure all content meets accessibility requirements, quality and brand standards
• You’ll review and interpret available data / reports and use it to :
• Improve content development and iteration
• Inform conversion rate optimization

What do you bring to the role?

• You have a University degree or college diploma in marketing, communications, journalism, or related field and a minimum of 2-4 years of professional experience writing content
• You’re a critical thinker who constructively asks questions, analyses, interprets and evaluates a problem from all angles to arrive at the best solution
• You’re experienced in presenting your work to stakeholders and senior leaders, including rationale and supporting insights to tell a story
• You’re a strong copywriter and editor able to translate complex information into easy to understand and effective copy, while meeting accessibility standards
• You enjoy writing microcopy for digital products and apps, just as much as writing long-form editorial content.
• You’re data-driven and skilled at SEO, with experience using tools to research and analyze performance (ie Google Search Console, SEMRush, or similar)
• You have experience working with a CMS and are a fast learner when it comes to using new platforms and software
• You’re very organized (Jira experience is an asset), resourceful, and detail-oriented accountable for a variety of content assets from start to finish
• You’re customer-focused and thrive in a collaborative and agile team environment
• You’re always open to learning and expanding your skills
• Insurance industry knowledge and experience is an asset
• Bilingualism is an asset

$55,800 - $102,800

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