Digital Marketing Specialist - Canada (Remote)

Description

Riipen is looking for an experienced Digital Marketing Specialist to join our Marketing Operations Team. In this role, you’ll be working with our Campaign Managers, Employer, Academic, and Project Partnerships teams to help manage and optimize digital advertising campaigns that bring more schools, employers, and strategic partners to Riipen.

Your work will help grow Riipen’s ecosystem so more students and learners can use our platform to get the industry experience they need to find jobs they love.

This role is perfect for someone with 2+ years of digital marketing experience looking to grow in the field with an innovative and nimble team.

This role is fully remote and open to candidates in Canada.

Key Responsibilities

• Assist our Growth Marketing and Digital Partner Manager with Partner Delivery Program deployment and sourcing (landing pages, new and existing lists, retargeting lists to increase matches)
• Execute digital marketing campaigns across channels (includes PPC, email, and social media)
• Support Riipen’s Content Team with A / B testing and SEO Management
• Oversee paid ad campaigns to drive lead generation
• Analyze and report on web traffic, engagement, and conversions
• Collaborate with Riipen’s Content and Creative teams to create compelling assets
• Stay up to date with digital marketing trends and best practices, and suggest and implement process improvements where appropriate

Skills, Knowledge and Expertise

You may be a good fit if you have :

• 2+ years of experience in a digital marketing role
• You have the ability to build and execute successful digital marketing campaigns across email and social media platforms
• You have first-hand experience with self-serve solutions provided by advertising platforms including Google, Facebook, and LinkedI
• You are an excellent written communicator who can craft and edit compelling content and copy
• You are highly detail-oriented and efficient
• You can work independently or in groups and know when to ask for feedback or help
• You have strong interpersonal skills with the ability to collaborate, manage expectations and work cross-functionally with technical and creative teams alike

Bonus Points :

• Experience using Hubspot, Zoominfo, LinkedIn, and Co-pilot
• Experience in ed-tech

We ask that if you feel like you don’t check all the boxes but have the potential to learn what you don’t know, that you still apply! We believe that diverse teams are high-performing teams and we strive to employ individuals with a diversity of backgrounds, experiences, and perspectives.

If this role excites you, we look forward to receiving your application!

Benefits

Remote / travel working opportunities (when appropriate)

4 weeks of annual vacation

• Paid sick leave
• Extended Health and Dental benefits from your first day
• We will ensure you have a great work-from-home setup
• Learning & Development Stipend after 6 months of employment

We appreciate your interest and application. Only those applicants under consideration will be contacted.

Riipen is an Equal Employment Opportunity employer. Employment decisions are based on merit and business needs, and not on race, colour, creed, age, sex, gender, sexual orientation, national origin, religion, marital status, medical condition, physical or mental disability, military service, pregnancy, childbirth and related medical conditions or any other classification protected by federal, state or provincial and local laws and ordinances.

Reasonable accommodation is available for qualified individuals with disabilities, upon request.

Conceptualized by Dana Stephenson and Dave Savory for their capstone entrepreneurship project at the University of Victoria, Riipen addressed an issue that they faced personally as learners the challenge of gaining relevant work experience, building a network of possible employers, and then demonstrating their skills to that network in order to find work that would help them start their careers.

They were facing the graduation conundrum You can’t get a job without experience, but you can’t get experience without a job.

Since inception in 2013, Riipen has expanded its reach internationally and has developed a state of the art technology platform that caters and provides significant competitive advantages for organizations and academic institutions while staying true to their original goal of supporting student development.

Riipen has enabled 193,000+ students at 590+ post-secondary institutions and training providers to partake in applied learning with 31,000+ companies.

All of this leads us to our mission : Eliminate Underemployment.