Sr. Manager, Digital Marketing, Popeyes Louisiana Kitchen, Canada

About Restaurant Brands International :

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with over $40 billion in annual system-wide sales and over 30,000 restaurants in more than 100 countries.

RBI owns four of the world's most prominent and iconic quick service restaurant brands TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®.

These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

Restaurant Brands International is looking for a Senior Manager, Digital Marketing, PLK, Canada to oversee all aspects of the digital business in the Canada market.

This candidate is driven by our vision to drive the most loved restaurant brands in the world, and continue to drive the digital guest experience in Canada.

This role requires oversight of first party (order ahead and delivery), third party delivery, loyalty, and in-restaurant guest technology workstreams to grow digital sales in Canada.

You will lead the overall digital strategy for Popeyes Canada, and work cross-functionally with the Marketing, Product, Operations and Field Teams.

Roles & Responsibilities

• Manage all aspects of the Popeyes Digital programs in Canada and foundational program components, ensuring a seamless, engaging, and guest-centric omnichannel experience and consistent messaging of our value proposition.
• Oversee promotion and operations of Popeyes first party platforms, including offer calendar, CRM, and software improvements.
• Scale and evolve Popeyes Rewards loyalty program in Canada through short- and long-term strategic initiatives based on both industry best practices as well as evolving consumer needs.
• Manage calendar and operations of third-party delivery in Canada, to balance growing market share across delivery platforms as well as growing franchisee profitability.
• Regularly assess program metrics including member growth, acquisition, engagement, and customer lifetime value to determine the program’s impact on sales and ROI.
• Oversee design and roll out of guest-facing technology, such as kiosks and digital menu boards, to thoughtfully digitize the guest experience while being incorporated into store operations.
• Work with Popeyes Technology teams to deploy technical projects to support digital strategy and improve guest experience.
• Guest-obsessed with a passion to drive exceptional experiences that drive customer loyalty
• Communicate and educate franchisee system to ensure understanding and execution of all digital initiatives at store level.
• Conduct analysis of digital platforms and workstreams to define target KPIs for Popeyes Canada brand, as well as understand how digital can support other Popeyes Canada KPIs.
• Lead with an always-on optimization mindset, regularly monitoring performance, conducting A / B testing and analyzing data to assess effectiveness and identify areas for improvement.
• Collaborate with marketing, digital, finance, and operations to integrate digital opportunities into cross-functional initiatives, driving towards broader business goals.

Requirements

• 8+ years of relevant experience in digital marketing or strategy, digital operations, brand management, and / or loyalty at a leading brand or agency.
• Bachelor’s degree in business, marketing, or a related field; MBA is a plus.
• Data-driven mindset with an ability to interpret digital performance and financial analytics to arrive to meaningful and actionable insights and strategies.
• Guest-focused mindset, with a goal to improve the guest experience at the forefront of all decision-making processes.
• Ability to thrive in a fast-paced, always-on environment with small but nimble teams. Action-oriented, leading with a sense of urgency and a commitment to excellence in an environment that demands flexibility, agility, and ambiguity.
• Solution-oriented; able to make data-informed decisions, see opportunities, pre-empt potential issues, and find solutions.
• Action-oriented, leading with a sense of urgency and a commitment to excellence in an environment that demands flexibility, agility, and ambiguity.
• Strong project management skills : highly organized with sharp attention to detail, delegating responsibility with timely follow-up and follow-through to ensure key milestones are met.
• Team-oriented, with strong interpersonal and communication skills, highly collaborative and influential; effective at leading cross-functional team members towards a common goal.
• Ability to work with a variety of stakeholders, including but not limited to : colleagues, field team members, partner agencies, franchisees, and restaurant team members.
• Clear and succinct communicator, effective at adapting oral and written communication styles for different audiences to drive cross-functional team members towards a common goal.
• Experience with Braze or other relevant customer engagement platform ( Adobe Marketo, Salesforce, etc).
• QSR, Restaurant, Retail and / or Franchise experience strongly preferred.

popeyes