Digital Marketing Manager

Who we are:
Harbourfront Wealth is a dynamic industry leader specializing in financial services and wealth management. We are a fast-growing wealth management firm with over $15 billion in assets under administration, comprised of five integrated entities: CIRO dealer, investment counsel, asset manager, U.S. Registered Investment Advisor (RIA) and insurance company. At Harbourfront Wealth, our core values start with the belief that great people make great companies.

Career opportunity:
Harbourfront Wealth is seeking a highly skilled and results-driven Digital Marketing Manager with 5+ years of experience to lead our digital marketing initiatives. Reporting to the Director, Marketing & Communications, the successful candidate will be responsible for developing and executing comprehensive social media strategies, managing our marketing technology stack, and driving lead generation efforts. This position is primarily responsible for B2B marketing initiatives aimed at attracting advisors to our firm, with an additional focus on providing support to advisors and their clients.

You will be responsible for:

• Develop, implement, and optimize digital marketing strategies to enhance brand visibility and generate qualified leads;
• Lead social media strategy across platforms (LinkedIn, Facebook, Twitter/X, Instagram, etc.), including content planning, engagement, lead generation, communities, and using analytics to inform future plans;
• Manage and integrate the marketing technology stack within their function, with a focus on Salesforce Marketing Cloud and related tools;
• Draft, design, execute, and analyze email journeys and campaigns to nurture leads and deepen client and advisor relationships;
• Collaborate with Office of the CIO, recruiting and compliance teams to ensure marketing initiatives align with business goals and regulatory requirements;
• Monitor, report, and optimize digital campaign performance using analytics and data-driven insights;
• Stay up-to-date with digital trends, best practices, and emerging technologies relevant to wealth management and financial services.

The ideal candidate for this position has:

• Bachelor’s degree in marketing, communications, business, or a related field;
• Minimum 5 years’ experience in digital marketing, preferably within financial services or wealth management;
• Proven track record of developing and executing successful social media strategies and digital campaigns;
• Advanced proficiency with Salesforce Marketing Cloud and marketing automation platforms;
• Experience designing and managing email journeys, segmentation, and A/B testing;
• Strong analytical skills; proficiency in digital analytics tools (Google Analytics, social media insights, etc.);
• Ability to manage multiple projects in a fast-paced, collaborative environment;
• Excellent communication, influencing and interpersonal skills;
• Comfortable with ambiguity and conflicting priorities; able to pivot quickly;
• Highly motivated and proactive individual committed to identifying opportunities and fostering continuous improvement;
• Incorporates AI into daily workflow and consistently seeks new applications;
• Knowledge of Canadian financial regulations related to digital marketing is an asset;
• Nice to have: experience with design tools (e.g., InDesign, Illustrator, Canva, etc) and/or content marketing experience.

Salary Range: $100,000 - $120,000 per annum (actual salary offered will be commensurate with education, experience, and internal parity).

Diversity and Inclusion
Diversity is an important value to us. We are committed to providing equal opportunities in employment and to providing a workplace which is free from discrimination and harassment. This means that all job applicants and employees will receive equal treatment regardless of race, colour, ethnic or national origins, sex, marital status, disability, age, sexual orientation, religion, or belief.