Business Intelligence DeveloperBetty • Toronto, ON, CA

Business Intelligence Developer

Betty • Toronto, ON, CA

30+ days ago

Job type

Full-time

Job description

Talent Acquisition Manager @ Betty | Unconscious Bias, Recruiting

About us :

Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we’ve set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players’ safety and enjoyment above everything else.

Our Values :

We are honest - we value honesty in all aspects.
Bring the Olives - we offer premium customer experience.
Think Big - we believe in always striving for more.

Key Responsibilities :

Define, build, and maintain operational and marketing-focused KPIs that align with business objectives

Act as a business partner to cross-functional stakeholders, with a strong focus on supporting Marketing

Analyze marketing and customer datasets to identify trends, performance drivers, and opportunities for growth across acquisition, retention, and SEO

Evaluate customer segmentation, acquisition funnels, retention, and campaign performance to optimize spend, ROI, and channel efficiency

Leverage data from Google Analytics (GA), Google Search Console, Sensor Tower, and internal systems to understand consumer behavior and market trends

Partner with the CRO Manager to plan and assess A / B tests and experiments, ensuring insights are actionable and statistically sound

Deliver clear, data-backed recommendations to inform channel strategy, creative optimization, lifecycle initiatives, and overall marketing performance

Safeguard the accuracy, consistency, and integrity of data used across reports, dashboards, and analytical models

Design and produce reports and dashboards using Tableau or direct SQL queries, with an emphasis on marketing analytics and campaign performance visualization

Work closely with data and engineering teams to translate business requirements into technical specifications, ensuring alignment between marketing goals and data solutions

Provide clear documentation for metrics, dimensions, and KPIs, and train stakeholders to use self-service BI tools effectively

Requirements :

5+ years of experience in Business Intelligence, marketing analytics, or a similar analytical role supporting Marketing, Growth, Performance, or CRM teams

Strong understanding of digital marketing metrics, funnels, attribution, A / B testing, SEO, and campaign performance measurement

Experience with Google Analytics, Google Search Console, and marketing data pipelines

Strong proficiency with Tableau and a solid sense of effective data storytelling and visualization design

Advanced SQL skills, including query design, data validation, and troubleshooting across multiple data sources

Experience working with data warehouse technologies such as Redshift and BigQuery

Demonstrated ability to perform root cause analysis, build / interpret data models, and identify actionable insights that improve marketing performance

Ability to communicate insights and recommendations to senior stakeholders, tailoring messages for both technical and business audiences

Nice to Have :

Understanding of iGaming KPI and player behavior metrics

Working knowledge of Python for data analysis

Familiarity with paid media platforms (Meta, Google Ads), affiliate marketing tracking, or SEO tools

What we offer :

Career and skills development opportunities

Fun and collaborative team environment

New modern office space

At this time, we are unable to sponsor work visas for this position. Candidates must be authorized to work in the job posting location for this position on a full-time basis without the need for current or future visa sponsorship.

Betty Gaming CA Ltd. is an equal opportunity employer and will provide reasonable accommodation for qualified individuals with disabilities throughout the recruitment and selection process. Please advise our Talent Acquisition Specialist in advance should accommodation be required.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Information Technology

Entertainment Providers

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