Marketing Manager - Dealer Channels

Position : Marketing Manager - Dealer Channels! Location : Mississauga (On-Site) Job Type : Permanent We are looking to hire a dynamic Marketing Manager - Dealer Channels for a great client in the building materials industry located in Mississauga.

Reporting to the senior leadership team, the Marketing Manager is responsible for all marketing strategic and tactical activities as well as overseeing all marketing activities for the brand.

He / she will assist the VP of Marketing in developing overarching marketing strategies and will be responsible for developing and executing a marketing plan at the brand level.

The Marketing Manager will also be responsible for engaging in key decisions regarding product and service portfolio, as well as for branding digital presence, promotional activities, customer experience and external communication.

Key Responsibilities : - Work with the leadership team in defining the company's marketing strategic and brand level priorities and initiatives, this includes conducting competitive analysis, economic conditions and current brand share in both Canada and the US - Formalize and document a marketing strategic plan that achieves strategical and tactical goals set for the company, including managerial development and continuous improvement of direct report - Periodically provide updates to the leadership team on strategic plan - Prepare and submit the annual department budget, including capital expenditures - Assist with product management, which may include pricing development, margin analysis, pre-launch of new product with selected dealers, and image development among others - Coordinate with other company leaders on the go-to-market strategy for product and service offerings, including product launch, pricing, route-to-market and promotion - Conduct analysis market research to understand market trends and customer preferences - Maintain the company's brand definition, recognition, and awareness in the market - Maintain strong web presence including the company's websites, EasyWeb, search engine optimization, digital consumer engagement and social media presence - Plan, execute and measure effectiveness of advertising campaigns, promotions and dealer incentive programs - Support the sales team with collateral and tools to aid in account penetration and new lead generation - Plan and direct all marketing events, including customer service events / conferences, customer contact events, industry events / trade shows, and regional manager meetings - Develop and maintain customer marketing tool / support, including production and management of all marketing collateral, product literature, and promotional items - Develop and monitor marketing key performance indicators (KPIs) and customer experience - Provide external stakeholders (customers, shareholders, vendors) with information regarding the company, its people, policies, products, services, and dealer-related technical and professional information through newsletters and company grams - Coordinate the development or collection of product assets such as imagery and videos, including distribution and tracking of effectiveness - Plan, design, and produce effective, user-friendly price books, quotation programs, and forms that promote and support the sales and ordering of company products - Execute any other duties as required Required Qualifications and Skills : - Post-secondary education with a Marketing focus - 7+ years of experience in B2B and B2C product marketing and branding environments - Strong understanding of internet Marketing Search Engine Optimization, Google and Social Media - Experienced in Adobe Suites - Experience working with dealer network - Excellent Excel and PowerPoint practical knowledge - Excellent communication and organizational skills - Ability to develop strong relationships internally and externally - Demonstrated leadership, people management and team building skills with superior ability to achieve successful results through the use of negotiation and influencing skills - Ability to problem solve and remain resilient when working on and managing projects with tight deadlines - Ability to work effectively in a fast paced environment, multi-task and work with minimal supervision Interested and qualified candidates, please send your resume to Vanessa Tran at vanessa.

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