Job Description
The Programmatic Specialist is responsible in aiding activities such as campaign setup, campaign management, optimizations and performance reporting.
The Programmatic Specialist is responsible for identifying and implementing optimizations as approved by the Account Manager and client.
He / she provides input in the construction of client decks and status documentation. The Specialist support the Account Manager and in client activation.
Responsibilities
Aid Account Manager in execution, management, and optimization of large online media campaigns and programs for agency clients (e.
g. auction / exchange based performance media, audience-based buying, remarketing campaigns)
Manage the execution and optimization in preparation for campaign launch for smaller accounts
Assist in the development of client-facing campaign performance reports
Trafficking campaign tags into Programmatic platforms
Running the campaign QA process to ensure accurate campaign implementation and pacing
Providing monthly auditing reports to Agency partners & actualize bill / pay systems when applicable
Qualifications
1 year of experience in digital marketing
1 year hands on experience with DV360 or Goggle
Experience with Verizon or Amazon is beneficial
Understanding of traditional and interactive media planning elements
Proficiency in Microsoft Office solutions
Strong analytical thinking and mathematical skills
Excellent communication and writing skills
Ability to organize and manage detail work
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