Director Performance Marketing

Description

Were reshaping the way money movesmaking payments smarter faster and more rewarding.

We started by enabling people to pay some of their largest and most frustrating bills using credit cards unlocking rewards on expenses they already had. Now were on a much bigger mission : to build a financial super app that acts as a co-pilot for all your moneyhelping users get more value from every dollar they spend.

As a high-growth fintech startup were operating at the cutting edge of payments and financial innovation. Were looking for hungry ambitious people who thrive in fast-moving environments and want to help scale something meaningful from the ground up.

About the Role

Were hiring a Director Performance Marketing to take full ownership of paid acquisition across all major channels. This is a hands-on in-platform individual contributor role built for someone who wants to drive results not just report on them.

Youll have significant autonomy to test optimize and scale campaigns across the full funnel. As the company grows this role may expand to include managing performance agencies or contractors. This position is ideal for performance-driven marketers who learn quickly execute efficiently and take full ownership of their channels.

What Youll Do

Own the paid acquisition engine across key channels (e.g. Google / YouTube Meta TikTok Apple Search Ads affiliates / partnersbased on performance signal).

Build and maintain a performance growth model connecting spend cohort quality LTV payback and margin to guide budget allocation.

Lead end-to-end campaign strategy and execution : targeting bidding landing pages funnel optimization creative testing and audience expansion.

Partner closely with Brand and Creative teams to build a repeatable system for high-performing creative through clear briefs rapid iteration modular testing and learning agendas.

Collaborate with Product Engineering and Data teams to ensure best-in-class attribution and measurement (pixel / CAPI / server-side events MMP / CDP integrations event taxonomy identity resolution where relevant).

Establish an experiment-driven growth culture using incrementality tests holdouts geo tests and lift studies.

Own channel-level forecasting and performance reporting for leadership including weekly insights monthly planning and scenario modeling.

Scale responsibly by optimizing CAC improving cohort quality and driving efficient growth as budgets increase.

As the organization grows help build the team and / or manage agencies across channels creative operations and growth analytics.

What You Bring

8 years of experience in performance marketing or growth with significant hands-on ownership of paid channels.

Proven ability to scale spend while improving efficiency (CAC / payback) and maintaining strong cohort quality.

Deep expertise in measurement including attribution conversion APIs / server-side tracking funnels cohorts and incrementality methodologies.

Strong data fluency with comfort working in dashboards and metrics such as LTV retention curves contribution margin and cohort analysis (SQL is a plus).

Experience collaborating closely with Product and Engineering teams to translate marketing needs into clean validated tracking implementations.

Strong creative judgment and process with the ability to run structured creative testing programs without being a designer.

A startup mindset : pragmatic fast-moving high-ownership and comfortable building from zero.

Bonus Points

Experience in startup or high-growth environments

Hands-on experience with TikTok Ads LinkedIn Ads or other emerging paid platforms

Familiarity with advanced attribution tools and measurement setups

A creative eye or interest in copywriting and creative brainstorming

Required Experience :

Director

Key Skills

Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

Employment Type : Full Time

Experience : years

Vacancy : 1