Affiliate Marketing Manager

We are looking for a data-driven and competitive Affiliate Marketing Manager to lead the strategy and execution of our partnership program. Reporting directly to the VP of Growth & Ecommerce, you will own one of Endy's most critical acquisition channels, serving as the bridge between our brand and the publishers who influence purchasing decisions.

In the mattress and sleep category, third-party validation is everything. Customers do their research, and we need to be where they are looking. In this role, you won't just be managing a platform; you will be managing high-stakes relationships, optimizing a significant budget, and ensuring Endy maintains its share of voice in a fiercely competitive market. You will blend relationship management with deep analytical rigor, ensuring that every partnership drives incremental value and sustainable growth.

If you are a negotiator at heart who loves digging into data to find the next win, we want to hear from you.

What you'll do:

• Program Management & Growth: Execute and refine the affiliate strategy, managing commission structures, budgets, and performance targets to drive sustainable, incremental growth
• Scale High-Value Partnerships: Identify, recruit, and negotiate with top-tier publishers, review sites, and strategic partners; secure premium placements that expand reach and strengthen competitive positioning
• Drive Relationship Optimization: Optimize the active partner mix in a crowded, competitive category using performance insights and testing to improve revenue efficiency, conversion rates, and partner quality over time
• Reporting & Analytics: Manage weekly reporting and forecasting; utilize data to identify trends, optimize spend, and analyze the incrementality of affiliate traffic against other channels
• Program Operations & Quality Assurance: Oversee platform operations and tracking accuracy, managing commission validation and upholding brand standards to prevent fraud and ensure all partner content is compliant
• Cross-Functional Collaboration: Partner with SEO, Content, PR, and Paid Media teams to align affiliate activity with broader marketing goals, maximizing search visibility and ensuring a cohesive customer journey

Who you are:

• Bachelor's degree in Marketing, Business, Communications, or a related field is an asset
• 3+ years of dedicated experience in affiliate marketing, ideally within a high-growth DTC or e-commerce environment
• Be knowledgeable on the major players (publishers, networks, sub-networks) and how the ecosystem works
• Strong analytical skills and be comfortable analyzing large datasets to translate clicks, conversions, and attribution windows into clear insights and actionable recommendations for the wider team
• Be comfortable reaching out to third parties to pitch a deal
• Strong experience in negotiation and be able to negotiate hard for premium placements and CPA rates that protect our margins while motivating partners
• Hands-on experience managing affiliate platforms (e.g., Impact)
• Understanding of pixels, tracking parameters, and ability troubleshoot attribution issues without needing a developer for every small fix
• Work collaboratively and partner with SEO, PR, and Content teams to maximize reach, bringing a forward-looking understanding of how affiliate content influences AI-driven search and GEO
• Ability to thrive in a crowded category while being proactive about monitoring competitors and constantly looking for the "next market share big win"

Why you'll love working at Endy:

• A people-first, purpose-driven culture
• Generous vacation and wellness days
• Competitive salary and benefits
• Hybrid work model with a beautiful Toronto HQ
• Employee discounts and perks-including the best sleep of your life

Additional Information:

This is a current open position. The salary range for this position is $90,000 - $110,000 annually. Actual salary for the role may vary depending on work location of the successful candidate and other factors including but not limited to, skills, education, experience, working conditions and the local labor market.

Our recruitment process incorporates various screening technologies, which may include AI, to screen for employability or suitability. Human recruiters review all applications.

Inclusion & Belonging:

We are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability. Upon request, accommodations are available during all stages of the recruitment process.

Here at Endy, we are a group of innovators, leaders, and dreamers who are shifting the way Canadians think about sleep. Not only are we experts in various fields of the eCommerce industry, we are also a culturally diverse group of world travelers, foodies, book lovers, wellness enthusiasts, and pop culture fans who are creative, innovative, driven, and inspiring. We often blur the line between creativity and analytics, integrating both to achieve outstanding results.

Our culture is our pillar. It is more than a series of words written on the office wall. Culture is how we talk to and treat one another. It's how we plan, prioritize, and make decisions to benefit our team and our customers. It's what binds us together through challenging times. It's how we win. In other words, it's The Endy Way.