UX Content Writer – Marketing

Our client, a Top 5 bank in Canada is looking to hire a UX Content Writer - Marketing for an initial 6 Months contract with a high possibility of extension and conversion. This role is 2-3 days a week in the office in downtown Toronto.
Job responsibilities:
Content Writing & Copy Development

• Craft high-impact UX content for mass marketing offer splash pages, ads, and emails.
• Develop detailed copy decks for:
• Homepage & product pages
• Online Banking (OLB) spaces
• Headless ad spaces in OLB
• Mobile app & mobile web
• Digital application pages
• Net new splash pages
• A/B test ads and splash pages
• Personalized direct offers & Braze in-app messages
• Email campaigns, Google paid search ads, mobile spotlight stories, carousels, TOO & MTO ads

Content Governance & Compliance

• Ensure all content aligns with banks brand voice and follows the editorial style guide.
• Document precise technical elements in copy decks for development and quality assurance teams.
• Adhere to WCAG accessibility standards to ensure content is inclusive and compliant.
• Collaborate with legal and compliance teams to navigate regulatory content requirements.

Collaboration & Workflow Management

• Work within an Agile pod and contribute to scrum/Kanban workflows.
• Use JIRA & Confluence to track tasks and collaborate with cross-functional teams.
• Provide content recommendations based on UX best practices and optimization strategies.
• Participate in A/B testing and iterate content based on performance insights.

Must-Have Skills:

• 3-5+ years of UX content writing experience focused on websites and email marketing (not blogs/social media).
• Strong ability to document technical elements within a structured copy deck.
• Proficiency in MS Office 365, JIRA, and Confluence.
• Working knowledge of WCAG accessibility standards.
• Basic understanding of SEO, legal review processes, Agile workflows, development, and QA processes.

Nice to Have:

• Experience with Adobe Experience Manager (AEM).
• Understanding of UX design principles for enhanced content usability.
• Familiarity with Figma or similar graphic design tools.