Planning Supervisor

Working for PHD Canada

PHD Canada, with 40 years of Canadian history, are part of a Global network, and bring the breadth of global strength and the depth of local expertise to Canadian brands.

Our people make the difference, striving to be the most strategic and creative-led media agency in a data and tech world that delivers growth for our clients.

We are a culture of thought-leadership, creativity and innovation.

We believe in our people and delivering great work for our clients. It is these ambitions that make PHD a great company to work for as well as rewarding work via client accolades and industry recognition.

The resource is generally called upon to focus on one or more major accounts (revenues over $1M) as well as one or more teams in a complex business environment.

The main focus of this function is: EMERGING TEAM LEADERSHIP/SUPERVISIONPROCESS

An excellent Supervisor is both creative and analytical. They will be recognized for their business acumen, entrepreneurial vision, passion, sense of organization, customer service, level of rigor, teamwork, leadership, accuracy, attention to detail and creativity. Lean forward and get started!An excellent Supervisor is both creative and analytical. They will be recognized for their business acumen, entrepreneurial vision, passion, sense of organization, customer service, level of rigor, teamwork, leadership, accuracy, attention to detail and creativity. Lean forward and get started!

The Role & Expectations

Client Engagement:

• Media Expertise via yourself or PHD subject expert

• Professional and open

• Inclusive

Communication & Collaboration:

• Accurate and professional

• Inclusive of all stakeholders

• Internal hub to ensure all is on track

Accountability:

• To your immediate integrated team… seek and deliver support with enthusiasm

• To your client team our clients…. kKnow their goals and help them to exceed

• PHD Network…. sharing, gathering, supporting

Financial Management:

• Liaise with appropriate agency and client stakeholders

• Work within defined best practices (local or Global, Agency or Client)

• Attention to detail

People Management:

• Coaching Planning Managers, Sr. Planning Managers, and/or Assistants within the team Coaching Planning Managers and/or Associates within the team

• Engage Senior team as required

• Recognize your strengths and opportunities as well as those within your team

Leadership:

• Knowledge is the foundation of leadership

• Observe and learn from others within and outside PHD

• Evolve and adapt as the situation dictates

Media/Business Acumen:

• Never stop learning. Leverage all learning resources and tools at PHD/OMNICOM

• Working understanding of all areas of focus within PHD

• Be active within the industry by engaging with experts, attending events, challenging the norms and being open to the possible

Your Responsibilities:

Media Planning – Infuse every plan with thoughtful, functional, creative, data-driven executions rooted in insights. Familiarity with market research and media applications are crucial. Incorporate measurement and campaign optimization for ultimate performance

Team – Engage your team with enthusiasm, knowledge, questions and ideas. Aim towards the future…. prepare to be a coach and mentor while being open to receiving valuable feedback from others. Leverage your team to grow skillsets, presentation skills, detail-orientation, technical skills, leadership and critical thinking

Client Management – Build and maintain an effective working relationship with appropriate business leaders to continuously grow the account. Provide a unique point of view to help clients interpret the best way to test and scale new approaches and identify opportunities to grow their business

Cross Team Alignment – Work across multiple teams – strategy, marketing sciences, activation, business lead – and externally to understand and develop the most appropriate media concepts and buying strategies across multiple platforms

Some Specific Responsibilities:

• Maintain appropriate confidentiality of client and agency information
• Key contact on client business as appropriate
• Responsible for overall media process (planning/buying/on-line/strategy/data management etc.)
• Step forward, make informed decisions, become a leader. Establish a position before reviewing with your Director/AD
• Own the relationships with appropriate partner agency personnel
• Organize and book meetings
• Develop meeting agenda and content
• Input into full agency team documents, POV’s, opportunities
• Participate in and lead ideation sessions
• Meeting documentation
• Accountability for actively contributing to ongoing strategic insight into client business countability for providing ongoing strategic insight into client business
• Develop briefing document for Strategy team
• Actively input/develop strategic documents/discussion
• Presentation Skills
• Prepares presentations in an organized and logical manner to actively pre-empt potential questions and to reassure clients
• Leverage body language to solicit respect and attention
• Notice and adapt to respond to verbal and non-verbal thoughts, feelings, and concerns of the audience
• Client Interaction / Satisfaction
• Attentively listen during presentations and curiously ask questions to ensure understanding
• Maintain connections with all levels of clients to strengthen relationships and PHD relevancy
• Leverage insights from client reviews to identify ways to improve relationships
• Participate in new business pitches as required
• Lead the collaboration efforts of engaging engagement of the Activation and Performance Teams
• Contribute to campaign/client overview
• Contribute to briefing documents
• Ideation sessions for go-to-market ideas/executions
• Billing and finance management
• Manage Pre and -Post Buy reports
• Actively engaged in inexecution and optimization strategies
• Partner to develop meaningful insights, opportunities and solutions
• Contribute to the PHD team with respect to recruiting, and contributing to teammates performance reviews as appropriate
• Prepare and manage the Growth Plans for all direct reports
• Manage ongoing check-ins throughout the year
• Understanding client marketplace dynamics (economic, sales, competitive, consumer)
• Contribute/create competitive media reports
• Track competitive business success/growth/declines
• Engage PHD network for global trends within relevant category
• Ensure utilization of PHD Proprietary and industry research tools in plan development
• Fully understand the financial and billing position of each client
• Working knowledge of the client/agency contract
• Preparation and presentation of reports and strategic analyses to clients
• Annual/campaign media plans
• SWAT Analysis
• Competitive Reviews
• Various POV’s of media Opportunities
• Meeting minutes
• Status reports
• Post buy reports
• Campaign Tracking reports
• Traffic sheets
• Position reports
• Comparison analysis (year over year, campaign v campaign, market v market etc)
• In depth knowledge of all media – offline and online and strategies
• Print, OOH, Radio, Broadcast, Social, Digital, event, sponsorship
• Demonstrate solid expertise/knowledge of data and analytics
• Manage client training from a media/communications perspective
• Actively participate and support to PHD Values and agency initiatives
• Run client education seminars
• Prepare and manage the Growth Plans for all direct reports

Expected Behavioral Attitude

• Leadership, initiative and entrepreneurial spirit
• Positivity, passion and determination
• Spirit of collaboration and teamwork
• Good stress management, responsiveness and adaptability
• Good management of emotions and intentions
• Effective management of priorities
• Organizational skills and rigor
• Creativity and sense of innovation
• Interpersonal skills
• Customer's sense
• Managerial and political skills
• Negotiation skills
• Actively represent and encourage others to act within the PHD Values

Core Competencies

• Leadership/team building and mentoring capabilities
• Strategic ability (Insight)
• Creative thinker
• Solid media evaluation skills
• Knowledge of Industry & proprietary tools/resources
• Professionalism
• Excellent presentation skills
• Excellent communication skills
• Problem solving ability
• Sound judgment

Key Qualifications

• University/College education in marketing, communication or other relevant fields
• 4+ years of experience in media or related fields
• Bilingualism an asset but not required
• Working knowledge of digital and traditional media ecosystem
• Knowledge of Industry Tools/Resources as asset (BBM, Google Analytics, Adwords etc)
• Working knowledge of Excel and Microsoft Office Software