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Burson
Senior DirectorVP, DigitalBurson • Toronto, Ontario, Canada
Senior DirectorVP, Digital

Senior DirectorVP, Digital

Burson • Toronto, Ontario, Canada
19 hours ago
Job type
  • Full-time
Job description

Who we are:

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit

For more information and follow us on LinkedIn andInstagram.


More about the role:

We are seeking a highly collaborative and strategicSenior Director Digitalto join our team. This is a leadership role designed for a social and digital expert who excels at translating vision into action at the intersection of social-first strategy creator culture and digital innovation.

Reporting to theSVP National Lead Digital you will help operationalize the SVPs overarching vision lead the day-to-day execution of high-value digital and social strategies and oversee the daily operations of a talented growing team.

Key Responsibilities

  • Digital & Social Strategies:Partner closely with the SVP National Lead to build digital social and influencer strategies ensuring they are executed flawlessly and align with clients business objectives.
  • Trend Application:Keep a pulse on digital trends emerging platforms algorithm shifts GEO best practices and creator economy dynamics finding impactful ways to integrate them into client campaigns and programs.
  • Client Partner:Serve as a trusted digital partner to client contacts guiding them through the execution of digital campaigns influencer programs and social strategies.
  • Measurement & Reporting: Implement attribution and measurement frameworks to track and prove the ROI of digital and social campaigns to clients.
  • Day-to-Day Operations: Manage daily workflows resource allocation and campaign budgets across the digital portfolio to ensure profitability and on-time delivery.
  • Cross-Functional Integration: Foster seamless collaboration between the digital team and internal partner teams (PR Creative Strategy Intelligence) to ensure integrated and agile campaign execution.
  • Pitch Support: Participate in the development of digital/social strategies and support the presentation of winning proposals.
  • Team Management: Manage mentor and inspire the day-to-day work of a high-performing team of digital and social specialists fostering a collaborative supportive and growth-oriented culture.
  • Internal Advocacy:Champion the digital practice internally helping to educate the wider agency on digital capabilities and workflow integration.

Qualifications

  • 10-12 years of experience in digital marketing social media and influencer relations (ideally within an agency environment).
  • Proven experience managing and mentoring a team of direct reports.
  • Strong operational skills with a track record of successfully managing project budgets timelines and resource allocation.
  • Excellent client-facing communication and relationship-building skills.
  • A collaborative mindsetsomeone who thrives as a key partner and executor to a practice leader.

#LI-YA1


Required Experience:

Exec


Employment Type : Full Time
Experience: years
Vacancy: 1

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Senior DirectorVP, Digital • Toronto, Ontario, Canada

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